One More Question
One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand.
The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you.
Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst.
One More Question is hosted by our founder, Ross Drakes.
#welovenicework #branding #communication #purposedriven #creativity #brand innovation
- Update frequency
- every 19 days
- Average duration
- 46 minutes
- Episodes
- 88
- Years Active
- 2019 - 2025
Building the strongest community in Web3 | Zeneca
In Episode #67, Ross is joined by Zeneca, web3 and NFT investor, advisor, content creator, and project founder.
He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k fo…
How brands change in Web3 | Jeff Staple
In Episode #66, Ross is joined by Jeff Staple, the founder of REED ART DEPARTMENT (formerly known as Staple Design).
Jeff is a creative visionary whose work encompasses graphic, fashion, and footwear …
How the Metaverse will change brands | Teemu Suviala, Reality Labs - Tech at Meta
In Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta.
Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads t…
Creating 1000 handmade artworks in 1 year | David Gersch, CryptoLeos
In Episode #64, Ross is joined by David Gersch, Creator of CryptoLeos.
CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset …
Runner and Clubhouse Pictures are reimagining how we tell stories in Web3 | Bryce Anderson
In Episode #63, Ross is joined by Bryce Anderson, Production Executive at Clubhouse Pictures and part of the team bringing Omega Runner to life.
Bryce Anderson started his career and bought his first …
Web3's value is NOT in technology | Jack Butcher, Visualize Value
In Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value.
Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In …
Building a brand by mistake with Repeat Offenders – Gerhard Human
Highlights from the conversation
"When I got into PVNKS I quickly realized that I was building a brand, building a world"
"This hub for like-minded people are invested in the project, but they're also …
Rethinking DAOs and changing the way Hollywood operates | Kenny Miller, StudioDAO
Highlights from the conversation
- It still takes a creative person at the center to say – this is what it is, this is what it isn't
- We don't need to make a hundred million dollars on a movie. We just ne…
Why brands, designers, and creators need to get into Web3 NOW | Josh Rosenthal
Highlights from the conversation
- You're used to thinking of technology as the value creator, but it's actually brands, studios, and agencies
- Your cost of failure is small. And the only way to get asymm…
How Web3 can benefit from Web2 thinking – Lubo Smid
Highlights from the conversation
- For the majority of the people right now, there is just not a fast way to enter the tokenised world
- It doesn't matter whether you are in the app store or whether you ha…
How Huxley pushed against NFT trends and won – Ben Mauro
Highlights from the conversation:
A graphic novel [is] one of the few ways a single creator can create the entire product
You go to a meeting and they're just like "Cool art, kid – but what does this l…
Luke Woodhouse: How to build a brand using one idea
Highlights from the conversation
- The concept is the most important thing, because that's really what paints a picture in people's heads
- We're always asking how can we exaggerate that idea? How can we m…
Michael Bierut: Should we be sceptical of brands?
Highlights from the conversation
- My lack of conviction about branding may be [because] everything is being presented as a brand nowadays
- Branding was this shorthand for authority
- Designers are taught fo…
Jessie McGuire: What are the limits of branding?
Highlights from the conversation
- We have to be doing work that is going to change the world around us
- The boundaries of branding are absolutely limitless. What's not limitless are designers
- As designers…
Liza Enebeis: How Studio Dumbar creates brands that are Pure, Simple, + Powerful
Highlights from the conversation
- One thing with simplicity is to not confuse it with minimalism. Simplicity is about focus and really defining your purpose
- If you don't come together as a collective, s…
Rasmus Wängelin: Spotify – Global campaigns with local nuance (+ the story of Spotify Wrapped)
Highlights from the conversation
- I think Wrapped is a magical project because it's one of the only marketing projects where you have millions of people sharing their own experience of the year through…
Stuart Watson: The Premier League rebrand + what's wrong with the design industry
Highlights from the conversation:
- Then you become a trusted advisor or partner who has got their back rather than a gun for hire
- When we, as an industry, get it right we add unbelievable value to the b…
Natasha Jen: People vs. Design – how to ensure great brands survive handover
Highlights from the conversation:
- Since it's a living organism, a brand can behave really well if it's managed well. But it can also misbehave. There's also no such thing as a perfect brand
- In the indu…
Ana Andjelic: Brands are not just economic entities, they're also social + cultural entities
Highlights from the conversation:
- If you build upon communities that have organically been created, the chances of success are much higher
- People are not buying products, people are buying stories
- [Bran…
DJ Stout: Logos are overrated
Highlights from the conversation
- I'm always encouraging my clients to brag in a good way.
- A logo is just a mark and some of the best-known brands in the world have really crappy logos
- As far as trying t…