Music Lessons and Marketing
Are you a music school owner eager to grow your teaching business and attract more students? This podcast is your go-to resource for applying proven marketing strategies and business fundamentals tailored to music schools. Learn how to enroll more students, keep them longer, and take your music school to the next level with actionable insights and expert advice. Whether you're just starting out or looking to refine your approach, this podcast will empower you to build a thriving music teaching business.
- Update frequency
- every 11 days
- Average duration
- 22 minutes
- Episodes
- 107
- Years Active
- 2022 - 2025
How to Create a Word-of-Mouth Marketing Strategy | EP 225
Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out …
What Your Families Think of Your Pricing | Ep 224
In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music …
How I Went from 140 to 700 Students in 3 Years | Ep 223
In this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school.
How to Create a Music Summer Camp Part II | Ep 222
Learn how to create a music summer camp experience that keeps kids returning year after year.
How to Improve Summer Student Retention | EP 221
In this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season.
How to Create a Successful Summer Camp Part 1 With Andy Brown | Ep 220
Camps can be a great way to offset student drops during the summer. In this episode, I speak with the King of Camp, Andy Brown, on how to structure a camp program parents and kids love.
8 Business Lessons I Learned During COVID | EP 219
In this episode, Dave shares 8 lessons he learned about leadership, business, and marketing during COVID.
Teaching Without a Method Book With Tim Topham | Ep 218
Internationally renowned music educator Tim Topham shares how to improve student engagement and retention in his new book, “No Book Beginners.”
10 Ways to Market Summer Camp | Ep 217
In this episode, I share a 10-step summer camp marketing strategy that stretches from January to August.
How to Create a Marketing Strategy in 20 Minutes | EP 216
In this episode, Dave outlines a simple system for putting a marketing strategy together in just minutes.
Make a Promo Video Without Spending a Dime | EP 215
Making a promotional video for your music school doesn’t have to cost a lot of money. In fact, it doesn’t have to cost a dime. In this episode, Dave shares a simple, 6-step framework you can apply to…
How to Rank #1 on Google Without Spending a Dime | EP 214
In this episode, Dave shares 14 different ways to optimize your website so that it ranks #1 on Google.
How Cultural Changes Impact Your Music School with James Patrick | Ep 213
Dave takes a look at how the ever-evolving world of pop culture and technology can impact a music school. Dave speaks with a music school owner who has not only embraced the digital revolution but ha…
Branding Vs Marketing | EP 212
What does brand and branding even mean? In this episode, Dave shares how to incorporate branding into your marketing strategy.
How to Get More Done in Less Time-Managing Projects | EP 211
Do you struggle to find time to focus on marketing and other growth-oriented activities? In this episode, Dave maps out a strategy that will allow you to better manage and implement growth-oriented p…
How to Ramp Up Your Word of Mouth Marketing | Ep 210
In this episode, Dave shares different word-of-mouth marketing strategies designed to inspire your families to talk more about your music school.
9 Books Music School Owners Should Read With Jonny Wilson | Ep 209
Build a Music School founder, Jonny Wilson, shares 9 books that every music school owner should have on their book shelf. Dave also shares his self-learning routine that only requires 20 minutes a da…
How to Improve Student Retention | EP 208
Imagine how many more students you’d have in your music school if more students stayed for longer. In this episode, Dave shares some strategies that can improve your student retention.
How First Impressions Impact Your Music School | Ep 207
In the world of a music school, the importance of first impressions looms large. Every step a customer takes—from visiting your website to that first phone call to their first step into your school—c…
How to Fix Your Marketing with ChatGPT | EP 206
In this episode, Dave shares how to revolutionize and simplify your marketing with ChatGPT.