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MTM Visionaries - Podcast

MTM Visionaries

Welcome to The Marketers That Matter® Visionaries Podcast! In partnership with The Wall Street Journal, MTM Visionaries is hosted by author, entrepreneur, and advocate for innovation, Lisa Hufford. Every week two of the world’s leading CMOs join us to talk about the future of marketing, the future of teams, and the future of you.

Enjoy the show, and don't forget to leave us a rating or review!

Business Innovation Marketing Leadership
Update frequency
every 7 days
Average duration
36 minutes
Episodes
65
Years Active
2022 - 2025
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Chipotle and The North Face Marketing Execs | Leading Purpose-Led Brands

Chipotle and The North Face Marketing Execs | Leading Purpose-Led Brands

When it comes to purpose-led brands, Chipotle and The North Face are leading the charge.  Chipotle is dedicated to providing fresh, real, and responsibly sourced food, while The North Face is obsesse…

00:28:20  |   Mon 02 Oct 2023
Beyond Meat and Fanatics: Marketing as a Fundamental Driver of Business Results

Beyond Meat and Fanatics: Marketing as a Fundamental Driver of Business Results

One of the most complex challenges marketing leaders face today is proving that marketing drives business success.  In this episode on Visionaries, Akerho Oghoghomeh, SVP and Global Head of Marketing…

00:32:41  |   Mon 25 Sep 2023
The Next Evolution of Creators and Collabs Forum | SPECIAL EDITION

The Next Evolution of Creators and Collabs Forum | SPECIAL EDITION

Welcome to a special episode of the MTM Visionaries podcast! In this exclusive session recorded during our Los Angeles Forum at the Snap Inc. headquarters, we bring you a deep dive into the Next Evol…

00:38:13  |   Thu 21 Sep 2023
PepsiCo and Claire’s CMOs Steer Iconic Brands into the Future

PepsiCo and Claire’s CMOs Steer Iconic Brands into the Future

It’s hard to keep iconic brands fresh. However, in this episode on Visionaries, Kristin Patrick, EVP and CMO at Claire’s, and Mark Kirkham, SVP and CMO of International Beverages at PepsiCo, share th…

00:29:04  |   Wed 13 Sep 2023
How Kellogg and Anthropologie Execs Use EQ to Drive Growth

How Kellogg and Anthropologie Execs Use EQ to Drive Growth

You’ve probably heard it before–leave emotions out of the board room. But what if leaders with high emotional quotient (EQ) are exactly what our businesses need in order to grow and connect with coll…

00:30:25  |   Wed 30 Aug 2023
Google Leaders Share How AI is Helping Marketers Multiply their Creativity and Growth

Google Leaders Share How AI is Helping Marketers Multiply their Creativity and Growth

In this episode, two marketing and digital trailblazers from the same company, Marie Gulin-Merle, Global Vice President of Ads Marketing at Google, and Anne Marie Nelson-Bogle, Vice President of YouT…

00:30:17  |   Mon 14 Aug 2023
JPMorgan Chase & Co. and Autodesk CMOs Painting a Clear Vision for the Future

JPMorgan Chase & Co. and Autodesk CMOs Painting a Clear Vision for the Future

In this episode of Visionaries, you will hear from two powerful leaders who share a deep connection that goes beyond the boardroom. Dara Treseder, CMO at Autodesk, and Carla Hassan, Global CMO at JP …

00:31:04  |   Mon 07 Aug 2023
Balancing Innovation, Motivation, And Uncertainty Forum | SPECIAL EDITION

Balancing Innovation, Motivation, And Uncertainty Forum | SPECIAL EDITION

During our San Francisco Forum at the Autodesk headquarters, we brought together four seasoned marketing veterans to bring insight on balancing innovation, motivation, and uncertainty.

In this special…

00:40:56  |   Thu 27 Jul 2023
EOS and Tinder CMOs Talk Shedding Stigmas around Hoo-has and Hook-ups

EOS and Tinder CMOs Talk Shedding Stigmas around Hoo-has and Hook-ups

In this episode on Visionaries with Melissa Hobley, the Global CMO at Tinder, and Soyoung Kang, the CMO at eos Products, all 30 minutes are packed with great insights, genuine laughs, real advice, an…

00:30:13  |   Thu 20 Jul 2023
McDonald's and PepsiCo CMOs on the Power of a Simplicity Mindset

McDonald's and PepsiCo CMOs on the Power of a Simplicity Mindset

Marketing can get overcomplicated, fast. But, in this episode on Visionaries, Greg Lyons, CMO of PepsiCo Beverages North America (PBNA), and Morgan Flatley, Global CMO and Head of New Business Ventur…

00:27:11  |   Thu 08 Jun 2023
Pinterest Forum: Motivating Gen Z Inside and Out

Pinterest Forum: Motivating Gen Z Inside and Out

Motivating Gen Z within your organization or externally as your consumers can be puzzling, but it’s not impossible. This is one of the most interesting, dynamic and inspirational generations, and mar…

00:42:53  |   Thu 25 May 2023
The Next Frontier of Commerce–Clickable, Shoppable TV Forum | SPECIAL EDITION

The Next Frontier of Commerce–Clickable, Shoppable TV Forum | SPECIAL EDITION

The democratization of attention is on the rise, and brands must pay attention to this major shift in media marketing.  Advertising is no longer linear, and there are countless ways to target consume…

00:33:43  |   Thu 11 May 2023
How Martin Luther King III, Arndrea King, and We.org Founder Craig Kielburger are Moving a Legacy Forward

How Martin Luther King III, Arndrea King, and We.org Founder Craig Kielburger are Moving a Legacy Forward

On the 10th anniversary of Marketers That Matter’s founding date, we were privileged to host Martin Luther King III, his wife Arndrea King, and their partner, Craig Kielburger, Founder of Legacy+ and…

00:18:07  |   Mon 01 May 2023
Driving Brand Through Short-Term Expectations Forum | SPECIAL EDITION

Driving Brand Through Short-Term Expectations Forum | SPECIAL EDITION

With shrinking budgets and short-term expectations, marketing leaders must balance delivering for the business today while investing in the brand for tomorrow. At our recent Forum at the Instacart He…

00:37:03  |   Thu 20 Apr 2023
Warner Music Group and Amazon Music Marketing Leaders Discuss The Power of Fandom

Warner Music Group and Amazon Music Marketing Leaders Discuss The Power of Fandom

Fandom is more than a term; there’s an incredibly complex art and science to it. In this episode featuring Visionaries, Danielle Lee, President, Warner Music Artist & Fan Experiences at Warner Music …

00:27:08  |   Thu 13 Apr 2023
DoorDash And HP Marketing Leaders Unpack The Art And Science Of Non-Linear Storytelling

DoorDash And HP Marketing Leaders Unpack The Art And Science Of Non-Linear Storytelling

In a world supercharged with countless channel options and new AI technologies like ChatGPT, marketers have to iterate content in multiple formats to tell their stories well. How do the best brand st…

00:27:43  |   Mon 27 Mar 2023
Adidas and Team Epiphany Unpack Cultivating Creativity and Courage in Your Career

Adidas and Team Epiphany Unpack Cultivating Creativity and Courage in Your Career

In this special episode of Visionaries Unplugged, we invited Visionaries Daniel Cherry III, SVP & GM at adidas, and Coltrane Curtis, Founder & Managing Partner at Team Epiphany.  

These are the type o…

00:42:39  |   Wed 22 Feb 2023
How Vans and Roblox CMOs are Shredding through the Metaverse

How Vans and Roblox CMOs are Shredding through the Metaverse

Do brands have a place in the metaverse? On our first episode of Season 2 of MTM Visionaries of 2023, we hosted Barbara Messing, Chief Marketing & People Experience Officer at Roblox, and Kristin Har…

00:31:07  |   Fri 17 Feb 2023
Rebecca Minkoff and Morgan Stanley CMO on Empowering Women Through Fashion and Fearlessness

Rebecca Minkoff and Morgan Stanley CMO on Empowering Women Through Fashion and Fearlessness

Every woman needs a good statement piece in their wardrobe. But what if it was a statement piece that flipped the script on how people viewed the relationship between women and money? In this episode…

00:31:10  |   Wed 21 Dec 2022
Google and Kraken Explore Credibility, Collaboration, and Creativity to Lead into the Future

Google and Kraken Explore Credibility, Collaboration, and Creativity to Lead into the Future

What elements transform a startup into a successful legacy brand?  According to Marvin Chow, VP of Global Marketing at Google, and Mayur Gupta, CMO at Kraken, it’s about credibility, collaboration, a…

00:31:57  |   Tue 13 Dec 2022
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