MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !
Here's where you can download and digest your best bits of MSP marketing in simple steps for sustainable success.
Presented by Mike Knight MBA FCIM (an elected Fellow of the Chartered Institute of Marketing with over 25 years of experience owning a marketing business) who has helped thousands of businesses and MSPs all over the world since 1998.
As well as helping MSP owners grow via referral marketing, MKLINK have helped many MSP owners scale rapidly via with mergers and acquisitions as well.
- Update frequency
- every 5 days
- Average duration
- 8 minutes
- Episodes
- 50
- Years Active
- 2023 - 2024
What MSPs Should Know About the Dunning Kruger Effect
In this episode, we explore the psychological phenomenon known as the 'Dunning-Kruger Effect' and its impact on individuals' self-assessment of competence in specific domains. Discovered by social ps…
Using The Ego Trap
In this episode, we delve into a fascinating social influence technique called the "egotistic trap" or, as we coin it, the "Emperor's New Clothes Trap." The concept revolves around aligning requests …
MSP Copywriting (Part 17)
In this podcast episode, Mike provides a comprehensive overview of the URGENT AIDA model, reiterating its key components and their relevance in effective copywriting for Managed Service Providers (MS…
MSP Copywriting (Part 16)
In this episode, Mike dives into the nuances of effective MSP copywriting, seamlessly picking up from the discussion on the importance of specificity in case studies and testimonials, and Cialdini's …
MSP Copywriting (Part 15)
In this episode, Mike dives into the second element of the mnemonic URGENT AIDA—Reciprocity. Exploring the principle of reciprocity from Cialdini's influence, Mike unravels how creating a sense of go…
MSP Copywriting (Part 14)
In this episode, Mike unravels the mnemonic URGENT AIDA as a checklist for crafting impactful sales letters. Delving into the importance of credibility in the sales process, Mike emphasizes the signi…
MSP Copywriting (Part 13)
In this episode, Mike delves deeper into the art of writing persuasive MSP sales letters, recapping essential strategies and introducing new insights to enhance your communication game.
Explore the po…
MSP Copywriting (Part 12)
In this insightful episode Mike unravels powerful techniques for crafting irresistible MSP sales letters. Delving into the dynamics of assuming the sale, Mike emphasizes the impact of confident, assu…
MSP Copywriting (Part 11)
In this episode, Mike navigates the crucial "Action" stage of the AIDA model. He accentuates the necessity of multiple closes, urging for a strategic dispersal of diverse calls-to-action throughout t…
MSP Copywriting (Part 10)
In this episode, Mike delves into the intricacies of crafting persuasive sales copy. He begins by emphasizing the importance of likability, relatability, and personal revelations in establishing trus…
MSP Copywriting (Part 9)
In this episode, Mike discusses several persuasive techniques for enhancing sales copy. He introduces linguistic binds as a way to subtly influence the reader by framing statements around actions the…
MSP Copywriting (Part 8)
In this episode, Mike underscores the importance of repetition as a cornerstone of effective marketing. He stresses the need to restate key points in sales copy to ensure they resonate with the targe…
MSP Copywriting (Part 7)
In this latest episode on Copywriting, Mike Knight continues the discussion on the ADA model, focusing on the 'Interest' and 'Desire' components. Mike emphasizes the power of making complex concepts …
MSP Copywriting (Part 6)
In this latest episode of MSP Copywriting, Mike Knight explores the crucial difference between what people "need" and what they "desire," and why understanding this distinction can make or break your…
MSP Copywriting (Part 5)
Welcome to another episode of MSP Marketing, brought to you by MK Link. In this fifth instalment of our Copywriting for MSPs series, we delve into the 'Urgent ADAC' framework, an extension of the cla…
MSP Copywriting (part 4)
Welcome to the grand finale of our "MSP Copywriting" series. In this concluding episode, we bring everything full circle by summarising the key lessons from the previous parts and introducing some la…
MSP Copywriting (Part 3)
In the third part of "MSP Copywriting", we pull out all the stops to equip Managed Service Providers with the ultimate copywriting toolkit. From mastering the art of persuasive writing to understandi…
MSP Copywriting (part 2)
We're back with the second part of our "MSP Copywriting" series. Building on the foundations laid in Part 1, this episode dives deeper into advanced copywriting techniques tailored for Managed Servic…
MSP Copywriting (part 1)
Welcome to the first instalment of our series on "MSP Copywriting." In this episode, we explore the art and science behind effective copywriting specifically tailored for Managed Service Providers. L…
Staff Monitoring For MSPs
Join Mike Knight in this eye-opening episode titled "Staff Monitoring For MSPs," where he delves into the complexities and best practices of monitoring staff. Learn about the ethical considerations, …