Media And Marketing w/Jon Rognerud

If you love selling more, faster - this episode is for you!

And, if you are trying to get new, high quality prospects into your professional services business, what is the fastest way to get them to …

When promoting ideas, products and services - you need to convey a message that speaks to the person (audience) that you are trying to attract.

While stories, hooks and call to actions are important …

Are you "Living The Dream"?

First...

Let's see what Google thinks it is. We found a dictionary result at the top of the page: To experience the achievement of every success that one has aspired to ac…

Videos are all the rage on Facebook...and have been for a while!

Question is...

Are you using videos in your ads?

You should. You must.

Plus, they become even more powerful assets when used with Face…

The goal of today's episode is to educate you and to solve the "my marketing is working, but I get no sales" challenge.

We'll cover: "vanity metrics" vs. "true numbers"

Of course, we'll talk about th…

NEWSFLASH! Mary Meeker has launched her annual Internet Trends report, and presented her findings recently at the Vox/Recode Code Conference in Scottsdale, AZ.

If you are not following Mary and watch…

"But my business is different". Took this from marketing guru Dan Kennedy. How true, and somewhat contentious.

Why?

Look, All Businesses Have The Same Fundamental Functions In Common…

They have eithe…

Today, we break down a "sure-fire" way to create a "optimal" design for any industry.  (Note: You need to test this and don't steal copy/text from others!)

Yes, we leverage the COMPETITION to do this…

Friday Footage: I'll show / demo a power tool for Search Engine Optimization (SEO) what will make your SEO scream!

Any webmaster and business owner that is somewhat tech savvy should take a look at S…

Dear Reader:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college.

They were very much alike, these two young men.

Both had been better than aver…

(Brought to you by www.selloutmyevent.com)

The most important first step in planning out events is a clear strategy with a well defined and specific goal.

This is obvious, right?

However, the thing w…

If you are a professional services provider then you know that acquiring quality clients on a consistent basis is of the highest priority.

If you need appointments to come to you and where THEY book …

If you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library:

1. Breakthrough advertising, Eugene S…

It's Friday Footage!  That means it's DEMO time.... So, let's get into it:

Using Facebook Lead Gen campaigns, you can get fast results, and yes - it's freaky and furious too!

However, this is not the…

We get requests from our clients to remove content (pages, images, etc) from Google search results 

I'll discuss some of the options available to you in the broadcast today. Some will be specific to …

Here's a trick you can use to find many Facebook resources that might otherwise be hidden to you.

In specific, I'm talking about their helpful guides that you didn't know existed. At least not easily…

Appreciating your customers, clients, patients is more important than you might think. There's another dimension I'd like to share today.

While improving the quality of interactions with your custome…

Friday Footage: It's DEMO time - brought to you by http://www.selloutmyevent.com

Getting traffic to your website and your offer is only one small part of selling online.

You want to not only attract …

Question: Which sales process works best?

For professional services businesses, I hear many answers to this.

Comments like: "We just want calls, we'll do the rest"

"Get prospects to just find us, cli…

Having systems and processes in place when working with Facebook advertising is important. Even more so, when working with clients (from an agency perspective).

Sure, there are videos on YouTube to h…