Master Your Marketing

Laetitia Andrac is an energetics & strategy business mentor (aka a ‘business doula’ as she carved this name for her work). She is the founder and CEO of Essential Shift Consulting Pty Ltd. She helps …

I'm excited to share with you the brand new project I've been working on behind the scenes. 

If you are a Virtual Assistant, Social Media Manager or Digital Marketer ready to up-level your marketing …

Joining me on this episode is Lauren from The Loft 325. Lauren is a thought leader in creating profitable strategies for e-commerce brands and a design professional with over 15 years of experience w…

Have you ever wanted to change direction in your business but it's felt hard to make that final decision? 

I'm sharing with you the change in direction I am taking in my business, it feels scary and …

In this episode, I share with you insights into working with a new client in a 1:1 Consulting role. 

Prior to working together, they were averaging a 0.57 return on ad spend, their cost per purchase …

Have you got your Mother's Day offers created? Mother's Day is in 5 weeks; if you haven't already started to plan your offers now, it is the time to start! I've put together 6 marketing strategies …

Have you ever thought about if you should start a Pinterest account for your business? In this weeks Podcast episode I have Simone Pavils who helps women in business get found accidentally online thr…

I want to first of all wish you a Happy International Women's Day for Tuesday. I was very lucky to of spent it surrounded by strong, supportive, and beautiful business women. Tracy from Mums With Hus…

This weeks episode is a continue on from the previous episode where I shared with you the changes of Detailed Interests and Facebook removing ones that they see as sensitive. I've been testing out so…

Facebook is updating the Detailed Targeting starting Jan 19, 2022 and they are removing some detailed targeting options because they are either not widely used, they may be redundant with others or t…

Google ads might not be known as 'sexy' but they can be highly effective in the growth of your e-commerce store. In this episode Jess shares her tips to getting started with a Google Ad account, and …

Lucy Quiroz is a Marketing Professional that help mums in business to launch and grow their businesses from home. She is passionate about motivate and inspire mums to take action to make their dreams…

In this episode I take some questions that have been submitted through and answering them on this podcast episode. I answer the questions which one is better Instagram ads or Facebook ads? How often …

There are many ways to build and establish brand awareness for your products & business. However, starting with one product, preferably your best-selling product, is a great way to get started. From …

Black Friday and Cyber Monday have become very popular in Australia and in 2019 Australia Post reported a whopping increase of 34.4% in online sales compared to the previous year. Be mindful that you…