General Data Protection Regulation (GDPR) is here! Run for the hills! Not quite. While GDPR is causing a few headaches for businesses, it also has some upsides. So what do massage therapists need to …
We've been talking about podcasting and niching in the past (at different times) and how powerful these approaches can be toward differentiating your practice. But how about together? Mind blown! We'…
Financial jargon can be frustrating and can make you feel dumb when you're talking with your accountant or CPA. Let's go over some basic business finance terms and what they mean. Want even more? Che…
Spring cleaning for your Facebook account? Yes, please! Resource: How to adjust privacy setting for old Facebook posts. Sponsored by Artichoke and The Jojoba Company. Transcript: Sponsor message This…
The one in which we share all (well maybe not all) of the embarrassing ways we've screwed up running this business over the past 3 years. You're welcome! Sponsored by: The Jojoba Company and Artichok…
Oh hey! Is it time to spiff up that tired old logo that your friend's cousin made for you in 2002? Or the one you put together with clip art back in your massage school business class? Michael and Al…
Diana Thompson joins the podcast to talk about her career, working with clients and pain, and how massage therapists can bring massage therapy into integrative healthcare. Resources mentioned: Massag…
Referrals can be tricky. What if we refer a client to a trusted practitioner and their experience is awful? Are we liable? We discuss the ins and outs of referring and how to handle a resulting awkwa…
Taglines, service descriptions, all the marketing ‘stuff' that comes along with promoting a massage business. So. Many. Decisions. In this episode, we talk about how choosing a niche makes these deci…
Business entity considerations come up a lot in our community of massage therapists and many are wondering of they should operate the business as an LLC rather than sole proprietorship. We dig deep i…
The very idea of choosing a specialty terrifies and causes instant defiance in many (most?) business owners. And yet, it can be THE key to building a full, successful massage business. We take you th…
What to do when clients don't give feedback or when they give it to people other than you? We discuss and give a few ideas. This episode is sponsored by: Center for Barefoot Massage The Jojoba Compan…
Adrienne Asta joins Allissa to talk about what it takes to be a massage instructor and how to get started on that path. The business of massage education is accelerating at lightning speed. The need…
What's bugging you? Think about that for a minute. Now get over it. In this episode, Allissa talks about the absurd stuff that she used to care about and why she stopped. This episode is sponsored by…
Setting goals, even arbitrary ones, can be a useful tool to build motivation in your massage business. This episode is sponsored by: Center for Barefoot Massage PurePro Massage Products Transcript: S…
Selling gift certificates online and in person can be a great way to recruit new clients and make gift-giving convenient for your current clients. Navigating the state and legal requirements for gift…
Founders of the Barefoot Center for Massage, Jeni Spring and Mary Claire Fredette, join Allissa to talk about the evolution of their careers and how to get the most out of Continuing Education. This …
Michael gets a little obsessed with podcasting in this, er podcast episode. We lay out everything you need to know to start a successful podcast for your massage business, including why you might wan…
Comments? No comment? How do I deal with the trolls and the haters? We discuss the conundrum of comments on your massage business blog. Rianne's podcast & her website. Allissa's convection oven This …
Stacey Schultz join us to talk about providing massage in various skilled nursing facilities and what makes that different from hospital settings. Stacey runs a massage practice in Rochester, MN with…
00:26:50 |
Tue 27 Feb 2018
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