Marketing with Matt

Do you feel like your ads are just burning money?

Most entrepreneurs, especially those in their early stages, have probably blown up hundreds, if not thousands, of dollars trying to get their brand in…

Do you ever feel like your marketing efforts are not cutting it?

Before you even think of pouring more money into paid ads, why not tap into the power of referrals?

Data shows that referred customers a…

Why does everything Elon Musk does seem to sell? Ever wondered how his identity as a founder shapes buyers’ decisions?

Join us in this riveting discussion as we unpack the biggest shift in consumer ex…

Do ever wonder what makes a brand so irresistible that customers would buy everything they sell?

When it comes to effective marketing, we often associate it with crafting the best hook to lure in your…

When we started our business in 2012, I never thought of the word marketing. For the first three or four years, we survived purely on referrals–relying on just a handful of strategic referral partner…

There’s a common belief that consistently outperforming the market is nearly impossible. However, as a business owner, there are ways to avoid significant profit losses and even profit during market …

When you get good at marketing, it’s very tempting to put all your energy into front-end marketing to sign up new customers and make more money. But what about actively serving your customers?

Join us…

Do you ever feel like your marketing efforts are a constant battle between being consistently true to your brand and pushing the envelope?

In this episode of Marketing with Matt, we'll explore the wor…

There is much to be said about in-person meetings, and personally, I greatly value being in mastermind groups.

While I don’t recommend trying to get a million different voices and ideas in your head–a…

Creating a robust brand requires more than just a catchy tagline or logo. It involves careful consideration of how customers perceive you and how much they’re willing to pay you. But perception is ra…

How do you create an irresistible, high-value, yet free lead magnet?

Too often, I've been told I'm giving away too much stuff for free and not leaving something for people to buy from me.

Here's my res…

If there’s one thing we should learn from ClickFunnels, it is that they have strong brand loyalty and customer engagement. How do they do it?

In this week’s episode of Marketing with Matt, my co-host …

Is AI voice the next big thing for outbound calling? This question about investing in AI voice has come my way frequently, especially since we made a similar AI product before it became popular over …

Imagine boarding a plane with a blindfolded pilot—sounds risky, right? Well, marketing operates in a similar fashion. You can't just launch a campaign without the essential ingredient: data.

So, in th…

What most small businesses do is price in the middle so they can be viewed as someone who delivers premium products at an affordable price. However, that won’t do any good. 

If you missed the previous…

Pricing is such a mysterious topic. You can sell the same product to two people at different prices. So, how do you price your products/offers accordingly? What drives the prices up?

In this week’s ep…

Proximity, in general, is defined as “being close" in space, time, or relationship. In marketing, proximity is one of the fastest ways to supercharge your campaigns. 

However, some people haven’t real…

It’s that time of the year when marketers and agency owners are busy attending expos and conferences. However, with the price that comes with attending live events, how do you make the most out of th…

What would you ask Russell Brunson if given the opportunity?

In our previous podcast episode, I shared how I came up with questions to ask Russell Brunson for his Decade in a Day one-on-one session, w…

How do you know what questions to ask your mentor? Let's admit it–not everyone knows how to ask good questions. But when you can sit down and ask someone like Russell Brunson, co-founder of ClickFunn…