Marketing Talks
A woman and man discuss an interesting marketing topic in Japan.
- Update frequency
- every day
- Average duration
- 11 minutes
- Episodes
- 193
- Years Active
- 2025
Tesla: The Hype and Hazard of _Fake It Till You Make It_ Branding
This talk examines Tesla's branding strategy, specifically focusing on its apparent "fake it till you make it" approach.
The discussion analyzes how Tesla cultivated distinctive brand assets and asso…
Cookmart: Strategic Subtraction in Retail Success
The strategic approach of Cookmart, a regional supermarket chain in Japan.
Eschewing common tactics like sales flyers and loyalty points, Cookmart focuses on a "subtractive strategy", prioritizing un…
ReWEAR_ I-ne's Rethink of Laundry Care Value
This talk excerpt explores I-ne's new fabric softener, ReWEAR, contrasting it with their previous attempt in the category. The speakers analyze ReWEAR's marketing and core message, highlighting its f…
Unearthing Customer Insights_ The Hidden Key to Marketing
This talk excerpt from "Unearthing Customer Insights" explores the crucial concept of customer insight, defining it as the hidden feelings that drive consumer behavior beyond surface-level reasons.
T…