Marketing Negotiations, The Good, The Bad and The Ugly
On this podcast about negotiations, successful entrepreneur, expert negotiator and ex-procurement director, Mike Lander, is joined by CMOs and agency leaders as they dive into some of the most difficult and unheard-of marketing negotiations. During each episode, Mike and his guests share the ins and outs of their toughest deals to-date. They discuss obstacles, outcomes and learnings, as well as the emotional and mental challenges they’ve faced along the way.
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- Update frequency
- every 7 days
- Average duration
- 33 minutes
- Episodes
- 25
- Years Active
- 2023
Emily Chang - What's the difference between client side and agency side negotiations?
When it comes to negotiations, CEO Emily Chang (McCann Worldgroup) has a rare perspective. Amassing 22 years of experience on the client side before migrating to the agency side, she’s seen the best …
00:30:37 |
Wed 15 Feb 2023
Tamara Littleton – How agencies can effectively negotiate with brands
Working with the likes of Oreo, Dr Pepper and Nissan, agency leader Tamara Littleton (Social Element) has negotiated with some of the biggest brands on the planet. Drawing on her 20 years of experien…
00:31:33 |
Wed 08 Feb 2023
Pete Markey - How to successfully navigate a third-party negotiation
How do you negotiate with a talent agent? It's something Boots' Pete Markey knows like the back of his hand. With over 25 years of experience, Pete has secured some of the world’s most recognizable n…
00:27:04 |
Wed 01 Feb 2023
Dan Cullen-Shute – Why positive negotiations lead to positive outcomes
Is the mark of a good negotiation really that both parties walk away from the table slightly dissatisfied? White Crow’s and Creature London's CEO & founder, Dan Cullen doesn’t think so. In this episo…
00:39:03 |
Wed 25 Jan 2023
Penry Price – How can negotiators secure a win-win outcome?
What is a negotiation? Is it a game of tactics, where two parties compete to come out on top? Not according to LinkedIn’s vice president of marketing, Penry Price. In this first episode, Penry talks …
00:31:58 |
Wed 18 Jan 2023
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