Marketing 101 - BIG steps for small businesses
Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101
- Update frequency
- every 22 days
- Average duration
- 19 minutes
- Episodes
- 43
- Years Active
- 2020 - 2025
Marketing to your target audience with Anna Goodwin, MD of Heart Centred Business
We're back with an incredibly insightful episode from the powerhouse that is Anna Goodwin. As MD of Heart Centred Business, a business mentoring service that combines 6x different businesses, Anna ha…
101 News 🗞 this week; Bing's new AI-powered search engine, Oatley's Marketing Campaign and Twitter's Verification Issues
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.
This week’s episode entails updates from the world of marketing, including:
- Bing’s AI-powered Search Engin…
101 News 🗞 this week; TikTok's Keyword Feature, Instagram's New Ad Placements and Canva's New Features
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.
This week’s episode entails updates from the world of marketing, including:
- TikTok’s Keyword Insights tool
- …
101 News 🗞 this week; Meta's AI, Linkedin's 20th Birthday and TikTok paywalled features
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.
This week’s episode entails updates from the world of marketing, including:
- Meta’s new AI software
- LinkedIn…
101 News 🗞 this week; Mailchimp, Meta and Twitter
Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. Every Tuesday morning we'll post a 5 minute news update from the world of marketing to keep you in the l…
ChatGPT - what is this viral AI and how can you use it in your business today?
We're back with an episode explaining the viral phenomenon #ChatGPT !!
- what is ChatGPT?
- who made ChatGPT?
- who owns ChatGPT?
- how does ChatGPT work?
- what are ChatGPT's limitations?
- what are the r…
Marketing to Students with David Burgman
In today's episode, we're talking about a very particular marketing niche that can be quite hard to get a hold of - the student market. We're joined by David Burgman who runs a student marketing agen…
Branding; Vision to Voice with Natalie Montagnani
It's such a pleasure to bring this episode to you - a deep dive into branding with Natalie Montagnani who is a hugely successful Business, Branding & Mindset coach working out of Arundel on the South…
Amazingly useful tools, apps & websites for efficiency and marketing
A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some t…
Linkedin - boosting posts & running adverts, plus tips to succeed in both!
Having previously discussed how to stop your posts flopping on your personal Linkedin page (how to beat the algorithm), today Alex talks about a more surefire way to beat the algorithm – with cold ha…
Beat the Linkedin algorithm - tactics for better engagements & exposure of your posts
Watching your posts flop on Linkedin is heartbreaking and frustrating in equal measure. I put all that effort into the content, why does no one like it?! While there's definitely a chance that your p…
How to start podcasting (and why bother?!) - with Heather Barrie (UNFILTERED podcast) PART TWO
It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heath…
How to start podcasting (and why bother?!) - with Heather Barrie (UNFILTERED podcast) PART ONE
It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heath…
Google Local Services Ads - a brand new way to win on Google!
This episode is a MUST for anyone with a home service business (full list below), especially if you're based in the UK. Google's Local Service Ads (LSA) has been tried and tested in the USA and has f…
Linkedin - grow your business through your personal network
Welcome to episode 08 - how to set up your Linkedin 'eco-system'.
In this episode you'll learn how to set up and grow your Linkedin company page organically and genuinely. Top tips on how to draw real…
Marketing for kids PART ONE - with a very special tiny person guest, ELISE!
Welcome to episode 07 - a very special introduction to Marketing for kids (age rage 7-14) with a very special guest, 9yo Elise!
In this episode we find out what a 9yo like Elise already knows about m…
Influencer Marketing - what, why, who and how!
Welcome to episode 06 - all about Influencer Marketing.
In this episode we talk through exactly what influencer marketing is (and what is an influencer), why it works so well, who to choose as the pe…
Social Media for small businesses PART TWO
Welcome to episode 05 - Social Media for small businesses PART TWO. This is the second of a two part introduction to using social media to help grow your business.
It's hard to know which platforms to…
Social Media for small businesses PART ONE
Welcome to episode 04 - Social Media for small businesses PART ONE. This is the first of a two part introduction to using social media to help grow your business.
Social Media is often approached in t…
Basic content marketing for small businesses
Welcome to episode 03 - Basic content marketing for small businesses
Content marketing can be really overwhelming for anyone who is new to it - but rest assured, we'll explain what content marketing i…