A podcast about the world of modern advertising and the talent defining it.
The advertising industry is big and complex, and so are its challenges. The pandemic has seen a fundamental shift in the way people work and collaborate - some have thrived and others have left the industry altogether.
Whilst the ”great resignation” may be overstated, the ”great reshuffle” certainly resonates with many. Even pre- pandemic, there was a huge focus on mental health. People were feeling burnt out: 80-hour weeks aren’t uncommon and incessant client pitching takes its toll. How does the conglomerate’s intense buy-up affect agencies and the creative talent within? Have we lost the creative plot or has there never been a better time to be a marketer? Do emerging technologies kill or merely augment the creative process? We’ve reached a watershed moment in our business and the world in general. If we are to reimagine the future, what does it look like?
The goal of our podcast is to create an industry-wide debate about the future of the advertising business, which has reached an inflection point. It will be a provocative but earnest investigation, uncovering how we got to this point and what needs to change in order for a sustainable and prosperous future. By speaking to some of the leading lights of the industry we'll aim to find an answer to the critical question: Are we on a road to ruin, or are the glory days still ahead of us?
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Dr. Anastasia Kārkliņa Gabriel, a cultural theorist and senior insights lead at Reddit, discusses the power of marketing and advertising to shape culture. She emphasizes the importance of purpose-dri…
Marissa Thomas, CMO of Good Loop, discusses the company's mission to make media more good by focusing on purposeful advertising. Good Loop offers good formats, audience targeting, and measurement to …
In this episode, Greg Hahn, co-founder and CCO of Mischief at No Fixed Address, shares his insights on the advertising industry. He discusses the rapid rise of Mischief and the importance of maintain…
Brad Hiranaga, Chief Brand Officer for Cotopaxi, discusses his transition from CPG brands to the outdoor apparel industry and the importance of purpose-driven marketing. He highlights the role of mar…
Michael Sugar, founder of Sugar 23, discusses the intersection of brands and entertainment. He highlights the power of entertainment to move culture and the potential for brands to participate in thi…
Cindy Gallop, the founder and CEO of Make Love Not Porn, discusses her love for the advertising industry and the brilliance it requires for success. Cindy discusses the challenges and opportunities i…
In this episode, Brent Smart, CMO of Telstra, shares his insights on marketing, advertising, and creativity. He discusses his favourite Christmas ad, the importance of creating the conditions for gre…
Krystle Watler, Head of Creative Agency Partnerships at TikTok, discusses her career and the state of the advertising industry. She shares her love for creative bravery and the joy that TikTok brings…
In this conversation, Erika Wykes-Sneyd, Global VP and GM of Adidas's Web3 Studio, discusses the convergence of technology and pop culture, the role of Adidas in sports lifestyle culture, and the res…
The former CMO of Airbnb, an AdAge Top 10 Influential Marketer and one of the leading brand experts on the planet shares insights on cultivating world-class creativity and uniting humanity through in…
Peter Semple is the Chief Marketing Officer at Depop. Having joined in 2019, Peter leads Depop’s global brand and marketing teams, ensuring Depop is reaching and captivating audiences across markets …
Lindsey is founder of Sunday Dinner, a brand strategy consultancy that helps marketers reimagine the way they plan and organize their teams, partner with agencies, and build the best marketing of the…
Ana Andjelic is the Global Chief Brand officer of Esprit. She has a wealth of experience in the fashion industry, having worked at some of the biggest brands in the world, including Banana Republic, …
Leila is a cultural branding, marketing and business leader with a 25+ year wealth of international hands-on experience of global lifestyle, FMCG and sportswear brands, giving a unique ability to tal…
Creative Director at Spring Studios Milan, Anouk has conceived and executed campaigns and content for brands such as Bally, Pomellato, Calvin Klein, Birkenstock, Schwarzkopf Professional, Marc O'Polo…
Executive Director, Brand & Creative for Oatly (North America), Armando has built a career spanning across leading agencies, media players and now ‘client-side’ at one of the most creative brands on …
In this episode, we talk about equitable business models and the motivations for Quiet Storm to become an employee trust.
We also dive into her experience balancing motherhood with a successful caree…
Alex is the Founder & CEO of WE ARE Pi.
In this episode, we explore why dropping the creative chaos of yesteryear in favour of a methodical formula for ideation is key to enabling diversity.
We also …
Mo is the Founder of Mojo Supermarket. Ad Age's Small Agency of The Year.
In this episode, we explore Mo’s journey and the experiences that drove him to launch an agency that creates the work he’s al…
Nilesh is the Founder and CEO of OK Tomorrow, a live show for innovation, brand, and creative organizations. He’s also the Founder and CEO of Pragmatic Futurism an applied innovation and emerging tec…