Lay of the Brand

News distribution has been an essential part of the PR and marketing playbook for decades, but how does it fit in a world where journalism is so fragmented, between traditional news outlets, upstart …

Today’s CISOs have an unprecedented amount of work and conflicting priorities on their plates, making it extremely difficult for anyone—let alone a vendor trying to sell them something—to grab their …

Industry events have gone virtual or hybrid, making it harder to land a speaking slot for your CEO or SME. And for the presenters, it’s a totally different experience. Keppler Speakers, which books h…

Entrepreneurial dreams are alive and strong, but how can they become reality in uncertain times? To land venture dollars you need to outshine the competition and demonstrate your worth. S3 Ventures, …

Keeping the economy moving in the COVID-19 environment is driving a lot of change and confusion in how tech companies go to market. In part 1 of “CMO Insights: Strategies for Getting Back to Business…

Tech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts -- Rashmi Vittal of C…

Just about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Investing …

Marketing your products and services to government agencies is not as simple as swapping out the word ‘mission’ for ‘profitability’ on your commercial collateral. If your business is considering sell…

In today's digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the approach to quickly and efficiently reach your audience with a re…

From defining brand names to relaying empathy during times of crisis, businesses know the art of storytelling is paramount to success. So, how do tech companies craft their narratives? How do they ta…

Enhancing performance marketing through data and analytics is a key ingredient to any organization's marketing strategy. In this episode of Lay of the Brand, Merritt Group speaks with its own Senior …

When it comes to branding, gone are the days where you can just "set it and forget it." In this episode of Lay of the Brand, Merritt Group speaks with award-winning author of the Agile Brand and host…

Positive brand perception is critical to building customer loyalty and increasing customer confidence in your organization and product. But as seen with tech companies like Facebook, it's easier said…

Reputation can make or break a brand in an age where information can be instantaneously tweeted and texted. So how do tech-companies maintain their brand integrity in an especially disruptive industr…

Whether small, medium-sized or part of the big leagues, how do organizations take their public affairs and communications from skittish and reactive to powerful and proactive? On this Lay of the Bran…