How to Win a Campaign

Messaging for advocacy is a central skill you must master to win your advocacy campaign. Convincing your audience to be on your side is not an easy task, and you need to draft messages that stay true…

Research and polling are essential parts of advocacy campaigns. Understanding the policy arena and testing your messaging will prevent your organization from wasting limited resources and help keep y…

Setting goals may seem like an easy task, but it’s easy to make them too broad, too specific, or too ambitious. Tune in to this first full episode of S2 to learn how your organization should be think…

We are finally in a post-Election Day world! This past election cycle was one that will go down in history, both for how important it was for Democrats to win back the White House and for how radical…

In this Season 2 trailer, Joe and Martín are back and ready to dive deep into the world of advocacy campaigns. They discuss what advocacy means to them, how they got their starts in advocacy, and how…

Expressing your support for the BLM movement and addressing the concerns of racial and social justice activists in your community will be essential parts of running a winning progressive campaign thi…

If we had a crystal ball that could tell us exactly what the outcome of the presidential election will be, many of us would sleep a lot easier at night. But of course, we do not have a crystal ball, …

What do U.S. Senators Bernie Sanders, Angus King, and Lisa Murkowski and rapper Kanye West have in common? They’ve all been third-party candidates! But, three of them have been legitimate third-party…

Grassroots fundraising is what powers the progressive movement. Small-dollar donations and people-power are the nuts and bolts of twenty-first-century campaigns. In fact, to make it easy for small-do…

Information is power. That’s why BallotReady is so important, especially today. In this Tools Episode, Joe speaks with Alex Niemczewski about Ballot Ready, a tool that provides your constituents with…

From Suze Orman to Robert Kiyosaki, there’s no shortage of people trying to tell you how you should budget your life. But unlike with personal finance, there aren’t any celebrity finance gurus just w…

Call time, the time spent calling potential donors to ask for their investment in your campaign, is an ongoing, arduous process. To find a way to help make it easier and more effective, Andrew Blumen…

In this Tools Episode, Joe chats with Russ Oster about how campaigns can improve the effectiveness and efficiency of their canvassing operations using Grassroots Unwired. With Grassroots Unwired, you…

The digital world is where today’s voters connect with friends, strangers, and influencers. In this Tools Episode, Joe speaks with Mike Liddell about Digital 8, a tool that makes it easy for you to r…

Personal contact is what drives voters to the polls. That’s why in this Tools Episode, Joe speaks with Sangeeth Peruri about how your campaign can use OutreachCircle to best take advantage of relatio…

The full, raw interview with Amie Kershner of AKM Consulting and former finance director of Priorities USA PAC. Amie has had over fourteen years of fundraising experience for major progressive Democr…

The full, raw interview with Carmen Berkley of Dancing Hearts Consulting. Carmen has participated in and led door-knocking efforts for a range of issues from political campaigns to census awareness, …

The full, raw interview with Annise Parker, current CEO of the LGBTQ Victory Fund and Institute, and former Mayor, Controller, and Member of the City Council of Houston, Texas. Hear her thoughts on h…

After months of door knocking, ad buying, hand shaking, picture-taking and town hall-ing, you might be tempted to think there’s nothing else to do come election day. False! You need to run an effecti…

In order to win your campaign, you need voters to know your name as well as your campaign message. That’s why it's important to invest in paid communications, and if you can afford it, a media consul…