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How To Share - Podcast

How To Share

The travel marketing podcast designed to help marketers and content creators find, write, and share their story with the world. With experience marketing award-winning hotels, Amy Draheim helps listeners craft stories worth sharing—stories that do more than sell a room or destination—they inspire.

Writing Travel Business Marketing
Update frequency
every 10 days
Average duration
29 minutes
Episodes
48
Years Active
2020 - 2021
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Ep. 28: Unapologetically Bashar Wali, part one.

Ep. 28: Unapologetically Bashar Wali, part one.

According to Bashar Wali, we exist in a world where Instagrammable moments rule, where service is too often mistaken for hospitality, and where you can ace a guest satisfaction survey and still be a …

00:36:08  |   Tue 10 Nov 2020
Ep. 27: Leading the way: Lindsay Paige Stein & The Roundtrip Collective.

Ep. 27: Leading the way: Lindsay Paige Stein & The Roundtrip Collective.

Lindsay Paige Stein joins Amy on the first of a limited series focused on entrepreneurship. Lindsay is a NYC-based freelance writer and publicist, and the founder of The Roundtrip Collective.

00:26:34  |   Tue 27 Oct 2020
Ep. 26: The new staycations: 5 hybrid hotel stays.

Ep. 26: The new staycations: 5 hybrid hotel stays.

Travel is different right now. Rethink the staycation model to meet this moment: think workcations, schoolcations, hybrid meetings, and more.

00:15:13  |   Tue 20 Oct 2020
Ep. 25: How to drive more revenue, with Sagar Bhakta.

Ep. 25: How to drive more revenue, with Sagar Bhakta.

Sagar Bhakta joins Amy to talk all about e-commerce for hotels. Sagar shares actionable tips on how to increase website conversions, so with the same traffic to your site, you can drive more bookings…

00:36:33  |   Tue 13 Oct 2020
Ep. 24: How to make marketing more inclusive, with Joey Hamilton.

Ep. 24: How to make marketing more inclusive, with Joey Hamilton.

In part two, Joey Hamilton talks through how we can begin to broaden our perspective by making marketing more inclusive, and how casting a wider net can benefit the hotels, communities, and destinati…

00:27:16  |   Tue 06 Oct 2020
Ep. 23: Where do we go from here, with Joey Hamilton.

Ep. 23: Where do we go from here, with Joey Hamilton.

You posted a black box, now what? Brand strategist Joey Hamilton joins the conversation to lead us through the intersection of tourism and the Black Lives Matter movement. This part one of a two part…

00:41:12  |   Tue 29 Sep 2020
Ep. 22: One of a kind guest experience, with Moniqua Lane.

Ep. 22: One of a kind guest experience, with Moniqua Lane.

Moniqua Lane goes deeper into how she built a hotel that represents the community, a hilarious brush with a celebrity, and plans for her next project, The Citizen Hotel. This is part two of a two par…

00:48:38  |   Tue 22 Sep 2020
Ep. 21: Think outside the hotel room, with Moniqua Lane.

Ep. 21: Think outside the hotel room, with Moniqua Lane.

Lawyer turned hotelier Moniqua Lane joins the show to talk about how she fell into hospitality, her response to the multiple crises we’re facing as a country, how that response has played out at the …

00:50:50  |   Tue 15 Sep 2020
Ep. 20: Emerging fall travel trends.

Ep. 20: Emerging fall travel trends.

Amy discusses emerging travel trends to expect this fall. If you’re in the hospitality industry, you won’t want to sleep on these movements effecting the future of travel.

00:17:30  |   Tue 01 Sep 2020
Ep. 19: 5 guest communication strategies for hotels.

Ep. 19: 5 guest communication strategies for hotels.

Less is more, but not when it comes to guest communications. Now is the time to over communicate with your guests. Start by creating a script for your Front Desk agents. Take in-room materials online…

00:21:23  |   Tue 18 Aug 2020
Ep. 18: 5 storytelling ideas for hotels.

Ep. 18: 5 storytelling ideas for hotels.

From leveraging guest reviews to harnessing the power of influencers, Amy shares 5 storytelling ideas for hotels. Listeners will also get a sneak peek of Marketing In A Box, a limited time, monthly s…

00:17:51  |   Tue 04 Aug 2020
Ep. 17: Quick summer catch up.

Ep. 17: Quick summer catch up.

In this bonus episode, Amy looks back on the last 16, and shares some future plans. Going forward, you'll hear from her once every two weeks this summer. Tune in to find out what's keeping Amy so bus…

00:09:24  |   Tue 21 Jul 2020
Ep. 16: Revenue management do’s and don'ts, with Aditi Verma.

Ep. 16: Revenue management do’s and don'ts, with Aditi Verma.

Aditi Verma joins Amy on a trip down memory lane. The friends and former colleagues go back—way back—to the 2008 recession. Aditi talks through costly major revenue management mistake hotels made bac…

00:36:07  |   Tue 14 Jul 2020
Ep. 15: How to attract guests to your hotel this summer.

Ep. 15: How to attract guests to your hotel this summer.

Amy visits Lithia Springs Resort for her own staycation to witness the new guest experience first hand, and shares how to attract guests to your hotel this summer in the new age of travel.

00:13:22  |   Tue 07 Jul 2020
Ep. 14: Branding your hotel and the new guest experience, with Eve Dreher.

Ep. 14: Branding your hotel and the new guest experience, with Eve Dreher.

Eve Dreher joins Amy to talk through the pillars of branding which remain a grounding force during crisis, four mindset shifts among travelers, and the new guest experience.

00:27:59  |   Tue 30 Jun 2020
Ep. 13: A New Kind of Hospitality, with Damon Lawrence.

Ep. 13: A New Kind of Hospitality, with Damon Lawrence.

When Damon Lawrence looked around at hotel experiences, management, and ownership, he noticed something was missing: Black people. Damon set out to change that, and launched Homage Hospitality, the f…

00:47:21  |   Tue 23 Jun 2020
Ep. 12: Ask me anything, Instagram Stories edition.

Ep. 12: Ask me anything, Instagram Stories edition.

Amy answers a question from a hotel client in Belize. Colleen wants to know if Instagram Stories is worthwhile. Amy shares valuable tips, plus a hotel hashtags resource, to make getting started on In…

00:16:31  |   Tue 16 Jun 2020
Ep. 11: 8 Facebook tips for hotels.

Ep. 11: 8 Facebook tips for hotels.

Sure TikTok's the new kid in town, but tried-and-true Facebook should continue to play a key role in your social media marketing mix. In this rapid fire 20-minute episode, Amy shares 8 Facebook tips …

00:18:56  |   Tue 09 Jun 2020
Ep. 10: How to do what you love, with Alyssa Ramos.

Ep. 10: How to do what you love, with Alyssa Ramos.

Alyssa Ramos dreamed of turning her life into a travel movie, she had no idea it would become a blockbuster. Alyssa joins the show to talk about life as a full time travel blogger, and how to do what…

00:46:47  |   Tue 02 Jun 2020
Ep. 09: How to work smarter—getting schooled by the Class of 2020.

Ep. 09: How to work smarter—getting schooled by the Class of 2020.

Amy taps into the Class of 2020 to learn how to make marketing more efficient, from apps, tech, and social media, to adopting their beginner's mindset.

00:24:22  |   Tue 26 May 2020
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