How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
- Update frequency
- every 6 days
- Average duration
- 23 minutes
- Episodes
- 79
- Years Active
- 2024 - 2025
#58 - Why Your Sales Are Inconsistent (And How to Fix It for Good)
🎢 Feel like your sales are on a constant rollercoaster? One week you’re rushed off your feet with orders, the next… total crickets? You’re not alone – and the good news? It’s completely fixable.
In th…
#57 - How the Threads Algorithm REALLY Works (And What to Do About It)
If you’ve been posting on Threads and wondering why some posts take off while others flop... you’re not alone. In this episode, I’m breaking down exactly how the Threads algorithm works (spoiler: it’…
#56 - How Jen Turned Her Craft Hobby Into a Real Business – The Honest Journey of Indy Bee Crafts
In this uplifting episode, I’m chatting with the lovely Jen from Indy Bee Crafts, one of our Handmade Business Success Academy (HBSA) students, about her real and raw journey from craft hobbyist to s…
#55 - Cracking the Code: How the Facebook Group Algorithm Really Works
💙 Ever feel like you’re shouting into the void in your Facebook group? You’re not alone... and it’s not your fault.
🎙️ In this episode, we break down exactly how the Facebook group algorithm works i…
#54 - How the Pinterest Algorithm Really Works (and How to Use It to Boost Sales)
Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent,…
53 - How the Instagram Algorithm Really Works in 2025 (for Handmade Business Owners)
Hey handmade boss 👋
Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anythin…
#52 How the Facebook page algorithm works
🔐 Unlock the secrets to Facebook success for your handmade business! Are you pouring your heart into your Facebook business page only to be met with silence?
👉 This episode of the podcast dives deep …
#51 - REAL TALK Does the HBSA actually work?
💙 In this episode we hear directly from students of the HBSA about their experiences and whether the course has worked for them.
• Karen tells us how the course has helped her with marketing and ident…
#50 - 'The perfect journey' for our HBSA Student Heather
💙 'The perfect journey' for Heather and we want it to be for you too!
💬 Steph chats with Heather, the creator of Arthur's Knitting Business, about knitting, teaching, and entrepreneurship.... Heather'…
#49 The beginners guide to Pinterest for handmade business owners
🤔 Have you always wanted to know how to use Pinterest effectively for your handmade business?
🥳 We've got the answers, join Steph for an in-depth guide on how to use Pinterest to benefit a handmade bu…
#48 - How to keep going when you're not seeing results - AMA (Ask Me Anything)
👋 Welcome back to the How To Be A Handmade Boss podcast!
🎉 In this episode, we tackle a common struggle for many handmade business owners: staying motivated to complete those essential but less enjoy…
#47 - Your 7-Day Affirmations Challenge
👋 Welcome to the How To Be A Handmade Boss podcast! In this episode, we're diving into the transformative power of affirmations for your handmade business. If you've been feeling stuck or unmotivated…
#46 - Learn how HBSA student Laura turned her passion into a business
👋 Welcome back to another episode of the How To Be A Handmade Boss podcast!
🎨 In this episode, I chat with HBSA student and fantasy artist Laura, from The Daydream Emporium, who draws inspiration from…
#45 - Marketing has changed since 2020. Here's what's working now (backed by research)
📱 Marketing as we used to know it has changed! If you've noticed a decline in sales or you're struggling to connect with your audience, this episode is for you!
🛍️ Steph discusses how the pandemic has…
#44 - The Communication Game: Should You Speak with 'We' or 'I'?
🩵 In this episode Handmade Bosses founder, Steph, dives into the great "I vs. We" debate that many handmade business owners face.
❓ Should you present your brand as a solo handmade business or as a t…
#43 - Unlock Effortless Social Media Growth: Proven Strategies that Work
Welcome to the Handmade Bosses family 🌻
I’m Steph, & since 2016 I’ve been running my handmade business full time on Etsy. Now I’m here to help you do the same – whether that’s starting your first sho…
#42 - Here's how to have a calm marketing strategy for your handmade business
🩵 Does social media feel heavy and something you just don't need piled on your to-do list?
😤 Do you feel like you're not doing your best, you don't know what to do on social media and it's all a bit t…
#41 - Unlock Peak Sales After Christmas: Tips to Thrive in the New Year
🩵 Join me in this episode of "How to Be a Handmade Boss," as I talk about a common challenge faced by many handmade business owners: the post-Christmas sales slump.
🎄 As the holiday season winds down…
#40 - Unlock Extraordinary Business and Personal Growth with My Proven Dream Board Method
🎉 Kick off the New Year with an inspiring episode of the How to Be a Handmade Boss podcast!
⚡️ In this electrifying episode, "Unlock Extraordinary Business and Personal Growth with My Proven Dream Bo…
#39 - I Failed. How Ignoring My Own Advice Led to Burnout — Lessons Learned
💙 In this episode of the "How To Be A Handmade Boss" podcast, I dive deep into a topic that many of us face but often shy away from discussing: burnout and mental health.
✋ Before we get started, I o…