Honest Marketing

As we navigate the vast sea of content marketing, the question often arises: How do we rise above the noise and get noticed?

Answering this query is far from easy, but this episode is dedicated to pr…

At the heart of any successful media campaign lies the mastery of crafting a compelling press release.

In this episode, I'm excited to welcome Mickie Kennedy, the founder of eReleases, bringing over 2…

The beauty of modern marketing doesn't rest solely within the realm of creativity, design, or storytelling— it's in understanding who your buyers really are.

I'm thrilled to have Jim Kraus, the Presi…

Today's dynamic market demands more than just being another player; uniqueness is now a critical factor more than ever.

Richard Rumelt, in his influential book "The Crux: How Leaders Become Strategist…

Churn is a challenge that every business faces, but it's not insurmountable. By understanding the reasons behind churn and implementing effective strategies, you can minimize customer attrition and k…

Business owners, do your numbers drive action or confusion?

Let's navigate the landscape of essential financial metrics every agency should monitor, guided by our digital marketing veteran guest, Jon…

As Black Friday approaches and the holiday shopping season gets into full swing, you may be weighing the pros and cons of running a Black Friday promotion for your business. 

In this episode, I'll tak…

Amazon, the e-commerce giant, has become more than just a marketplace for products; it's a vast ecosystem of opportunities for businesses. 

If you're looking to expand your brand and grow your busines…

Scaling a business is a challenging endeavor that requires a combination of strategic thinking, data-driven decision-making, and strong leadership. 

In this episode, we'll uncover some essential consi…

Do you ever feel like your marketing strategy is missing the mark?

Well, on today's show, we have Amy Anderson, co-founder of Wild Coffee Marketing, sharing her insights on how to establish and grow …

When done right, a well-crafted sales email can open doors, build relationships, and ultimately lead to conversions.

However, with inboxes flooded with messages, standing out and getting results can …

Seth Godin shakes things up in his book "The Dip" by suggesting that quitting can actually be a smart move. 

It might sound counterintuitive, but this idea carries some serious weight in the worlds of…

The world of marketing has changed big time in recent years. It's not just about ads anymore; it's about building strong, long-lasting relationships with customers.

A key player in this change is dem…

Your brand's story isn't just about the products or services you offer.

It's the narrative that differentiates you, resonates with your audience, and fosters customer loyalty.

But crafting this narrat…

Imagine if there was a marketing cheat code that could unlock unlimited growth for your business.

Sounds too good to be true?

In today's episode, we’ll explore a powerful strategy that acts like a ch…

Are you ready to master the art of crafting emails that don't just secure conversions, but also drive significant sales?

Join me as I dive into the world of email mastery with Alex Melone and Andrei …

If you're looking to expand your reach, boost your credibility, and build your personal brand, appearing as a guest on a popular podcast can be a game-changer.

Today, we've got the fantastic Michelle…

As the business world zooms forward in this digital age, face-to-face sales are now more face-to-screen.

And guess what? B2B sales aren't trailing behind; they're riding the wave of change!

In this in…

Direct response marketing has completely changed the game when it comes to online buying and selling. 

But at what cost? 

Has the focus on tracking every click and optimizing conversion rates taken awa…

Can Bud Light's marketing mishap tell us something about our own businesses? 

Stick around because today we're diving into the marketing failure that caused Bud Light to lose its title as America's be…