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In the world of golf equipment, much attention is paid to clubheads, grooves, or spin rates—but it’s the shaft that often decides whether energy is transferred with precision or wasted in deflection.…

By Henrik Jentsch, Director, Golf Academy 360° powered by eCoach 360° Office

Golfers often obsess over swing mechanics but overlook a silent score killer: poor strategy into the green. Most amateurs—a…

With the Spider ZT series, TaylorMade introduces a new generation of performance putters built around the principle of zero torque and lie-angle balance. These design innovations aim to eliminate com…

The week ending July 27, 2025, was one of sharp contrasts: on the course, a series of impressive victories lit up leaderboards across five major tours, while off the course, the global golf scene rem…

Precision Golf Coaching Powered by 3D AI

The eCoach 360° Swing Speed & Score Report, powered by SportsBox AI 3D, brings elite-level swing analysis to your smartphone. No sensors. No motion-capture sui…

By Henrik Jentsch – Director of Golf Academy 360°, powered by eCoach360°

For decades, golf instruction has preached the importance of lag—a deep angle between the lead arm and shaft during the downswi…

In the world of modern golf, the mind often has more influence than the body. Those who master mental control not only achieve better scores—but also lead more stable lives. The key lies in the “Inne…

Short putts—those nerve-wracking three to five footers—carry disproportionate weight in scoring. They expose both technical flaws and mental tension. Yet when understood and trained properly, they ca…

One of the most misunderstood aspects of the golf swing is post-impact extension. Recreational players often try to mimic the look of elite golfers by forcing their arms straight after impact—only to…

By Henrik Jentsch, Director of Golf Academy 360° powered by Puttalyze

In golf, few skills are as underestimated—and as vital—as putting distance control. While players spend hours working on swing mec…

To play better golf today, you need more than just talent—you need data. With the new LaunchBox by TruGolf, golfers have access to a portable, high-performance launch monitor system that captures, an…

On a windswept Sunday at Royal Portrush, Scottie Scheffler delivered a clinical display of championship golf, winning the 153rd Open Championship with a final-round 68 to finish at 17-under-par. The …

As the 153rd Open Championship entered the weekend stretch, Royal Portrush’s Dunluce Links proved both brutal and beautiful. With winds swirling off the Atlantic and pressure mounting, the championsh…

As the winds off the North Atlantic intensified, the 153rd Open Championship delivered a spectacular mix of precision, emotion, and unpredictability. Over the first two rounds (July 18–19, 2025), Roy…

As the first two rounds of the 153rd Open Championship wrapped up at Royal Portrush, the Dunluce Links delivered what fans hoped for: a thrilling blend of precision, resilience, and emotional storyli…

Royal Portrush has roared back to life as the 153rd Open Championship commenced with palpable energy across its dunes and galleries. Over July 16 and 17, the stage was set and the first round played …

For those who truly love the game, golf shouldn't be limited by weather, daylight, or seasons. This is exactly where TruGolf comes in. With its advanced combination of precise launch monitors, immers…

As final practice rounds conclude under a brisk Northern Irish sky, anticipation swells at Royal Portrush. Returning for the first time since 2019, the Dunluce Links is ready to deliver another week …

From July 13–20, 2025, Royal Portrush hosts the 153rd Open Championship. Only the third Open at this iconic Northern Irish venue, it promises a thrilling test of skill, emotion, and legacy.

After a me…

Reporting period: July 7–13, 2025

A week of top-tier competition unfolded across the global golfing landscape, as breakthrough victories and playoff drama took center stage. With major events on the P…