FiredUp! - The Startup Marketing Podcast

The role of the Chief Revenue Officer (CRO) has evolved considerably in recent years, becoming a critical position for driving growth and aligning key business functions. Daniel Rock, a two-time CRO …

With nearly 11% of all deals closing in December, fostering a successful partnership with your VC will be at the forefront of many startups' minds. Nate Martins joins us on the podcast today to share…

In the fast-paced world of breaking news, the ability to quickly insert your brand’s voice and expertise can make all the difference. This week, the Firebrand team dives into the art of “rapid respon…

With more and more B2B brands entering the podcasting space every day, you may be wondering what one can really gain from joining the pool of podcasters already using this medium as an extension of t…

Ten years ago, the world of B2B product PR looked very different than it does today. There has been a shift from treating product news as a story in itself to a model where product news is more of a …

Gated assets are a great way to share your expertise, give your unique point of view, and offer something of value, all in a way that generates leads. But it’s important to understand that not all co…

In Q2, 2024, VCs pumped 3.9 Billion dollars into pre-seed, angel, and seed round companies. That’s over 1,500 companies in that quarter alone. Given this, it is more important than ever that when it …

Everything that people do in a for-profit company is done to drive revenue. More specifically, marketing plays a critical role in driving revenue and pipeline growth. Christine Schaefer, CMO of Crash…

The relationship between startups and their venture capital partners can provide immense value when approached the right way. Laura Spaventa Lewis, VP of Marketing at Eclipse, joins us on the podcast…

Messaging, in essence, is what we agree to say (or not to say) about a particular topic. But when it comes to corporate messaging, it goes much deeper than that. Corporate messaging is what you agree…

As the economy rebounds and marketing teams prepare to open new positions, it’s essential for startups to adapt their hiring strategies to reflect the market we’re in. Recruitment expert Chris Jensen…

Writing compelling copy is an art form that requires constant refinement. Too often, we fall prey to the “rules” of writing we have adopted over time that limit us more than they help us. In this epi…

In an era where our digital connections far outnumber face-to-face interactions, we struggle with remembering, let alone maintaining, our Rolodex of network connections. But imagine if there was a wa…

Startups often need strategic marketing leadership but not necessarily the full-time commitment of a traditional CMO. Enter the fractional CMO- an experienced marketing executive who comes in to prov…

FiredUp! has officially been in production for a full year! As we celebrate this milestone, our team wanted to sit down and bring you a special episode as we reflect on how far we have come as podcas…

Burnout is a real struggle in the fast-paced world of startup marketing. It's that feeling of being mentally, physically, and emotionally drained, leaving you demotivated and unable to perform at you…

The startup funding landscape is constantly evolving, and in 2024, the rules of the game have changed once again. Although we are still down from the peak of funding in Q4 of 2021, we are slowly work…

Most startups start fairly narrowly solving a particular niche problem. As they grow, the goal is to tackle adjacent use cases or vertical sectors using the same technology they started with. Neha Ba…

Often for an early-stage startup, big account-based marketing (ABM) platforms can be too complex, too expensive, and ill-fitting for the stage of business they’re presently operating in. Yet, they st…

Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years o…