No Nonsense Talk and Car Dealership Solutions that gets us - and you - FIRED UP about real-life car dealership topics, challenges, and scenarios. Join Michael & Susan as they have raw, unfiltered & straightforward conversations about what REALLY happens on the showroom floor. From dealing with uncoachable car sales veterans to being successful despite bad management. Maybe your car training doesn't have to feel like training. Join us every month as Michael & Susan discuss, argue, laugh, and maybe even cry a little over what’s getting car dealerships fired up today.
In this no-fluff, boots-on-the-blacktop episode of Fired Up, Susan and Michael break down what’s really happening on the phones and showroom floors in today’s market. From mystery shopping a Porsche …
Michael and Susan bring real talk (and real data) to this month’s hot-button training topic: internet leads. From funny voicemails to transactional copy-and-paste emails, they reveal the top 5 mistak…
Michael and Susan discuss Agentic AI, today’s newest dealership sales resource for communicating with potential dealership buyers. Already a solution for service appointment -setting, some people fea…
Join Michael & Susan recording straight from the 1-40 in Arkansas, on their last leg of this year’s Penske training trip. They discuss their partnership with Penske standing the test of time, some of…
Michael and Susan recap their busy year, review events, trips, highlights and special dealership managers that proved training can greatly impact dealership's success.
On this episode of Fired Up! Michael and Susan discuss the big frustration most salespeople are dealing with right now: Internet Leads. From a longer buying cycle, fears of uncertainty, and high inte…
In this episode of Fired Up, Michael Renaud discusses what he is seeing on the road with dealerships across the country including common challenges, great managers who make all the difference, what t…
Michael and Susan discuss the clear winners in 2023, including but not limited to: Great dealership managers, appointment-driven teams, successful leadership trends, Covid-attitude killing your deale…
In this episode, our three trainers discuss the reality of today's car business managers who have lost their mojo and are struggling to keep their gross on the table, and their sales teams successful…
In this episode, Susan Gaytan, Michael Renaud, and Michael Paulk discuss the struggles they are hearing from automotive sales representatives around the country when it comes to successful selling an…
Susan Gaytan & Michael Renaud chat with Matt Jones, Senior Director of Brand & Industry at True Car about everything your sales team needs to know about today's used car shopper.
SPEED: How you are re…
Join us as we have a great chat with Tom Kline, CEO of Better Vantage Point, about Dealership Compliance. Listen in as we chat about things like texting prospects and customers, what to be cautious a…
We are excited to launch the new Phone-Ups That Show-Up course and hope you all find it beneficial. Listen to Susan explain her thoughts and mindset as she updated Alan's flagship course.
We wanted to take some time to officially welcome Michael "Mad Mike" Paulk to the Alan Ram Team! Join us for an interview with Mad Mike and learn all about his background and how he will help take us…
We're discussing our past experiences with dealerships and female associates with special guest, Cathy Droz, Founder & CEO of HER Certified. She is an accomplished automotive journalist, author, spea…
In this episode of Fired Up, Michael and Susan talk about their training experiences around the country and the constant demand for BDC training.
They review the top 3 mistakes they see teams with BD…
In our quest to teach salespeople how to be the buyer and hook the trade whether they buy a car from you or not, we met Abraham Perez, Manager at CDJR North Savannah Step one Automotive.
Abraham was b…
Video Follow Up in the dealership! The time was YESTERDAY to level up with video. Make video a new standard.
Join Michael and Susan along with special guest, Margaret Henney, Marketing Director of Cov…
Michael & Susan talk about the sudden demand for in store training, dealers eager to get their teams refocused on the fundamentals, and why the farmers on your sales team will eventually outperform t…
Susan & Michael reminisce about their recent training tour around the country, and what truly makes a dealership team stand out from the rest. Find out what training moment still gives Susan goosebum…