FIR on Higher Education

When Chris Rose, Outreach Director at the University of Texas at Austin’s Center for Middle Eastern Studies, launched the 15 Minute History Podcast in 2013, he had no idea that within eight months it…

Jim Hanchett has covered major news stories as a journalist for various media outlets, including NBC. These stories included the Bush – Gore 2000 election, the Pope’s visit to Cuba and Bill Clinton’s…

Podcasting can be a valuable way to drive awareness for events and provide valuable content for attendees, whether it is an academic conference, a program or a symposium with several prominent guest …

It has been a very difficult last couple of weeks for the University of Missouri as the school has been in the headlines for all the wrong reasons.

African American students led protests because admi…

You have probably heard of Lynda.com, the online education company offering thousands of video courses in software, creative and business skills. Maybe you have taken a course using the platform or h…

There is an art to communicating research in a compelling a way. There is also a process to strategically disseminating research to achieve institutional goals. On episode 43, Kirk Englehardt from Ge…

Whether you like it or not, different higher education rankings have a huge impact on where students attend school. It is always fascinating to see different schools shout from the rooftops when then…

Anybody that has gone through a brand review process knows that getting stakeholders aligned on key messaging is no easy task. It is certainly a challenge to put together a message map (like this one…

It is important to understand how our respective brands are perceived in the marketplace and then to potentially adapt accordingly. This will often times require doing a strategic brand review.

Xavie…

Say you are an academic and you’ve recently published a new book. How can use social media to position – and ultimately sell – the book? Ditto for an admissions or marketing team looking to increase …

In episode 37, we looked at how mobile live streaming apps can be leveraged from an institutional point of view. For episode 38, we look at mobile live streaming apps from the perspective of the clas…

There are tremendous opportunities to tell the story of your school through mobile living streaming apps. You can potentially provide the public with opportunities to catch a glimpse into the life of…

Perhaps you are looking to launch a new content marketing strategy at your school. Or maybe you want to re-evaluate your current content strategy. Where do you begin? How do you create the type of co…

“Anybody that thinks print is dead –  that’s not necessarily true.”

These are the words Harvard Business Review senior editor Gardiner Morse …

How can you secure speaking opportunities? What goes into a good presentation? If you are an academic / thought leader and recently wrote a book, how do you convert those 200 pages into a one-hour ke…

Unless you are totally online, we are all based somewhere. We need to highlight the value of where we teach and research, whether it’s a dynamic cosmopolitan city, a sunny fun destination or perhaps …

“The pitch is the first date. You don’t have to tell every detail – you have to get journalists interested.”

This is among the best practice media relations advice Muck Rack CEO Greg Galant shared on…

Students will soon be graduating. As they receive their diplomas, these new graduates will bid farewell to their schools. Countless time, energy and not to mention money has been invested in the expe…