Feel Northern Air

A Minnesota family's ambitious quest to visit every state park takes a dangerous turn when they attempt to cross the massive Lake of the Woods in a small rental boat with their two young children and…

Joe and Melissa share their personal transformation from a scarcity mindset to embracing possibilities they never thought achievable. From believing they could never afford to travel beyond family vi…

A high school teacher named Nob delivered a profound truth that changed everything: 85% of your classmates will vanish after graduation, so stop making life decisions based on their opinions. This ep…

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A high school teacher named Nob delivered a profound truth that changed everything: 85% of your classmates will vanish after graduation, so stop making life decisions based on their opinio…

Joe opens up about his darkest period in junior high when relentless bullying pushed him toward dangerous friendships and thoughts of self-harm. Just when isolation seemed complete, Jay entered his l…

Joe shares the raw story of how childhood bullying forged an unshakeable determination to prove doubters wrong, leading him to ignore every professional advisor and buy into Northern Air against unan…

Joe refused to become an employee and instead negotiated a partnership deal that eventually led to full ownership of Northern Air, hammering out the details during late-night conversations in high sc…

Joe transformed his HVAC company from six to twenty employees by confronting a fundamental truth about entrepreneurial psychology: the tension between wanting to skip steps and learning essential les…

Joe shares his journey from being a solo plumber trapped by fear and scarcity thinking to acquiring Northern Air and building a real team. He opens up about the mental barriers that kept him stuck do…

Hiring his first employee forced Joe to rethink his work-life balance, productivity, and leadership style, revealing unexpected benefits and tough lessons about growth. The shift from solo operator t…

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Joe and Melissa explore the emotional and practical challenges of scaling a small business, from Joe’s struggle to hire his first employee to the invaluable role their children played in t…

Joe and Melissa Bates overcame their son Ian’s dyslexia by tailoring homeschooling to his needs, using tools like red transparency sheets and embracing his passion for manuals. They leaned on mentors…

Joe and Melissa Bates abandoned traditional schooling setups to tailor homeschooling to their children’s unique learning styles. They learned through costly missteps that education thrives on flexibi…

Joe and Melissa Bates defied convention by building a debt-free plumbing business through creative hustling and Dave Ramsey’s financial principles. Their relentless experimentation, from Menards aisl…

Joe and Melissa Bates share their journey of homeschooling and running a business while embracing differences in themselves and their children. Inspired by their church community, they defied traditi…

Joe and Melissa Bates open up about their bold decision to homeschool their four children, driven by a desire to nurture independent thinkers who stand firm in their beliefs. They share the challenge…

Joe and Melissa Bates recount how a layoff sparked Legacy Plumbing and Heating, guided by mentors who shaped their business and family life. They reflect on the wisdom poured into them and their driv…

Joe and Melissa Bates recount starting a business amid economic hardship, raising four kids while relying on faith to overcome fear. Sacrificing their retirement for a truck and growing their own fo…

Joe  was laid off in January 2009, facing a bleak winter with a new house, four kids, and no job prospects. In a pivotal moment, Melissa countered his fear with “God’s got this,” sparking a shift fro…

Joe and Melissa Bates unpack his raw journey from hospital clerk to master plumber in Minnesota, shaped by a mentor’s patience and the humbling art of cutting pipe straight. Beyond the tools, this ep…