EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

The newest tech SEO conference is coming to Raleigh, North Carolina, this fall! Guests JR Oakes, Patrick Stox, and Matthew Kay have come together to create an all-new SEO experience, Tech SEO Connect…

A recent survey launched by Aleyda Solis highlights key SEO threats, with Google's updates, self-preferencing, and AI Overviews at the top of the list. The study reveals that AI advancements are resh…

We have the CEO of Team Odeon, Ori Zilbershtein, back for his second interview this week. In this episode, we explore the growing threat of negative SEO and fraudulent DMCA case claims, which are gro…

Welcome back to another episode of news from the EDGE!

The August 2024 core update has been rolled out! Primary intentions of the update are to reward high quality content and diminish low-value rank…

This week's guest is the CEO of Team Odeon, Ori Zilbershtein. With a diverse background in business spending development, marketing technology, and SEO, Ori specializes in finding ways to elevate tho…

Google is upgrading its Local Service Ads, introducing an auto-select photos feature to display in businesses ads, with aims to enhance effectiveness and rankings. To fully take advantage, advertiser…

Welcome back Founder of Flying Cat, Maeva Cifuentes. Maeva and Flying Cat recently published a report analyzing the extent to which different levels of AI-generated content impact content performance…

Google announces they will be hitting advertisers with a 2.5% service fee for ads run in Canada starting in October. Advertisers, be sure to keep an eye on your geographic targets to avoid these fees…

Patrick Hathaway is the Co-Founder of the revolutionary website crawler Sietbulb. The two-time winner of the best search software tool, Sitebulb makes technical SEO audits effortless and affordable. …

This week’s guest is Maeva Cifuentes, founder of the Barcelona-based agency, Flying Cat. Maeva’s expertise also goes beyond the agency, working as an SEO marketing strategist for many major brands. W…

Join us for episode 700 of EDGE of the Web! We’re grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underwa…

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess …

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week!

Google AI Overviews take a big hit! Reports show that Overviews ha…

Welcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization fra…

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. 

To better combat misinformation, Google will now require that advertisers disc…

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. 

Universal Analytics take…

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We w…

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench…

This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour an…

We welcome Will Critchlow back for his second segment this week to discuss SEO testing at scale for large enterprises and the potential for AI to make its way into the space. We assess the extreme se…