DMOU: Destination Marketing Organization University

On this edition of DMOU, travel with us to Shipshewana, Indiana…where roughly half the population (and a big part of the destination’s allure) aren’t online. Sonya Nash shares insights into her commu…

On this Edition of DMOU, we check in with Adam Stoker, author of Touchpoints and progenitor of the Destination Marketing Podcast Network to get under the hood of a new free online town square for Des…

On this episode of DMOU, we hang with Wisconsin Tourism Secretary Anne Sayers and talk about how the Badger State captured the culinary world’s attention with the most recent season of Top Chef. Anne…

When it comes to Short Term Rentals, trying to put the genie back into the bottle has proven elusive for most governments. Initially defended as a property rights play, elected leaders are now grappl…

Each year on DMOU, we invite the new Chair of Destinations International to share their agenda for the upcoming year. On this episode, Visit Greater Palm Springs’ Scott White shares his goal of provi…

Gaylord is one of Michigan’s top spots for outdoor recreation (and one of our favorite getaways), where this week they celebrate Alpenfest. But in the past couple years, the community has been buffet…

This month, we celebrate 5 years of the DMOU Podcast (damn, that went by fast). And to celebrate this milestone, we’ve decided to replay some of the funniest and most insightful moments of the Bonus …

Imagine your town square. Now imagine it as a one-million square foot game board. That’s what Macomb CVB CEO Jock Hedblade and his community have done in transforming Downtown into the world’s larges…

One doesn't necessarily need millions of dollars to develop significant relevance and impact in a small market destination. Explore Altoona's Mark Ickes shares how his team connects with his communit…

This year’s NFL Draft was a stone cold win. The biggest first day crowd in history. The biggest global television audience ever. And, it placed Detroit on the world stage for three sensational days. …

Destinations International has long held that boycotting States over legislation that runs counter to an Association’s values has the unintended consequence of hurting the very people we purport to s…

One would be hard pressed to identify a destination with more assets in the pipeline than the Greater Raleigh Region. $400 million Convention Center expansion, $75 million HQ Hotel, $300 million in A…

For some destinations Esports is a mystical new market that they’re just not sure how to address. For others, they may believe the early adopters have already sown up the opportunities. On this episo…

The philosophies that underpinned the art and science of the Destination Marketing world changed 15 years ago this Summer. That’s when Maura Gast first uttered those now famous words, “If you Build a…

One of the newest marketing opportunities out there is NIL (Name / Image / Likeness)…and we touched on it briefly in Episode 122 with Experience Columbia SC’s Kelly Barbrey. On this edition of DMOU, …

Sister Cities. Many communities maintain such relations but how many maximize the opportunity before them? On this episode of DMOU, Mary Kay Wydra (Explore Western Mass) and Carline Boland (Dingle Pe…

On this very special edition of DMOU, Destinations International’s Chief Social Inclusion Officer Sophia Hyder Hock shares the evolutionary shift from EDI to a more inclusive platform in which DMOs c…

Community engagement has never been more important than it is today for Destination Marketing Organizations. And, after a public debate that called into question the importance of Explore Fairbanks t…

You’d have to have been living under a rock to not have seen the international media attention VisitLEX has received after sending an interstellar message of welcome to the TRAPPIST-1 solar system. O…

There's a reason why Chamber-DMO combos aren't as prevalent as they were in the '80s and '90s...and that's because they generally don't work all that well. But, the ones that do, tend to rock their c…