Dive Club 🤿

I’m designing a new product and a few months ago I would’ve confidently said it’s not an AI product. But I was wrong.

This new technology creates endless opportunities… we just have to be able to see …

I’ve followed Mike Smith ever since he designed the Perplexity brand identity and quickly realized he’s one of the most creative designers I’ve ever seen. Turns out his wife Chara is a positioning ma…

Being able to think like an engineer helps you collaborate with developers more effectively, design UIs that make sense, and empowers you to build your ideas with AI tools like v0, Claude, etc.

So thi…

We've heard a lot on this show about designers becoming builders using tools like v0 and today we get to do a deep dive with Pranathi Peri who is leading the design of v0 at Vercel. We discuss:

• Growin…

Craft is so much more than a shimmering landing page or micro animation…

It’s sweating all of the tiny details and having a thorough understanding of the edge cases in your product.

But there’s one det…

This week's episode is with Sam Peitz who quickly became one of my favorite designers to follow in 2024.

He regularly shares experiments like TextOS, his scribble running app, and assorted letter prot…

Designers have become servants of “the process” so this episode features stories of people who are breaking the mold in the way they explore and prototype ideas.

It includes insights from:

Gabe Valdivi…

Did you know that the very first interface designer at Adobe was also the first designer to work on Figma? 🤯

His name is Andrei Herasimchuk and he knows a lot about design tooling…

So this week’s episo…

Many of my favorite episodes are when we get to hear from the earliest designers at companies like Linear, Perplexity, Ramp, Facebook, etc.

So this episode pulls out the key insights so you can learn …

Imagine joining an early stage startup as the first senior designer and within a few years, it becomes the fastest growing company ever.

Well… that's the story of Diego Zaks who is now the VP of desig…

Imagine you’re asked to lead the design of a new project. It’s complex, open-ended, and full of interconnected problems…

How do you attack that ambiguity and get momentum quickly?

This episode is an at…

2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang.

So this week’s episode is a deep dive into brand experience design and creativity w…

It doesn’t matter how good your designs are if they never get built. So this episode breaks down specific tactics you can use to become a better storyteller and get people excited to build your ideas…

A little over a year ago, Joey Banks and I were DM’ing each other in Slack about leaving our W-2 jobs and going independent.

So this week’s episode is a reflection on his journey working for himself a…

The pendulum has swung too far with design systems. Somehow they’ve become synonymous with scale. But I believe they’re the perfect first step for startups. So this episode looks at stories from Perp…

After writing a viral article called “The Missing Tool” I was fortunate to meet Gab and Nim who are the co-founders of a startup called Dessn.

Dessn is a new way to ship design changes without having …

Over the last few months, I’ve interviewed the people designing cutting edge AI products like Perplexity, Claude, Dot, Humane, Visual Electric, and more…

During that time I’ve created a running list o…

One of the most impressive things I’ve seen a designer make all year is Meng To’s Dreamcut.

It’s the perfect example of what it looks like to transition from traditional designer to builder 💪 So if yo…

Airbnb is making 3 big design investments to bring soul back to the app. So this episode pulls from interviews with their VP of Design, Teo Connor, and prototyping specialist Janum Trivedi. Learn why…

As soon as I finished our original interview, I knew I had to have Soleio on as the first repeat guest. He led early design efforts at Facebook and Dropbox. Now he invests in design-driven startups l…