Desirability is the new Margin - from Paris 🇫🇷
Desirability Is the New Margin is the podcast where luxury, culture, and business strategy converge. Broadcasting from Paris, each episode unpacks the hidden forces shaping global taste, from LVMH and Hermès to Vogue and Nike. Seasoned voices in culture and strategy go beyond quarterly results to explore why desirability, not scale, is the new driver of growth, power, and cultural capital.
With insights drawn from boardrooms, runways, and culture, this is essential listening for executives, investors, and decision-makers who want to understand how narrative, myth, storytelling and soft power are redefining business in the 21st century.
- Update frequency
- every 6 days
- Average duration
- 13 minutes
- Episodes
- 21
- Years Active
- 2025
When streaming meets luxury tourism: How HBO’s White Lotus created enormous desirability to Four Seasons
Ever wondered what it’s like to live a real-life episode of White Lotus, but in the sky?
In this episode, we step aboard the Four Seasons Private Jet Experience, a $190,000-per-person odyssey through …