Decoding Sales
A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.
- Update frequency
- every 28 days
- Average duration
- 35 minutes
- Episodes
- 47
- Years Active
- 2020 - 2025
Episode 7: The price
In this episode Alex and Peter break down potential pricing models and how to think about conveying your price if you're a startup. Topics covered include:
- Different pricing models to e…
Episode 6: How to keep the deal from falling apart
In this episode Alex and Peter discuss how to structure effective proof of concepts to help get the deal done while keeping the prospect accountable to specific milestones. Topics inclu…
Episode 5: Winning deals through relationships
In this episode Peter and Alex discuss how client dinners and meals outside of the regular cadence of emails & calls, can positively impact deal progress. Topics covered include:
- When to…
Episode 4: Negotiation curveballs
In this episode Peter and Alex discuss how to handle unexpected obstacles that come about during a high stakes negotiation. Topics covered include:
- How to handle prospects asking for ad…
Episode 3: Call leadership
In this episode Peter & Alex discuss what it means to effectively lead business calls and conversations. Key learnings include:
- How to start strong with a powerful intro
- How to give the …
Episode 2: Navigating stakeholders
In this episode Alex and Peter discuss what it means to effectively find the right person to champion a business deal. An org chart is oftentimes not enough to map out an impactful str…
Episode 1: Authentic sales
In this pilot episode, co-hosts Alex Allain and Peter Ahn demystify sales and discuss what it means to facilitate authentic sales conversations and methodologies. While Peter is a care…