Death to the Corporate Video

Discover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization …

We don't believe in stifling creativity; instead, we understand that stakeholders often lack frequent creative experience.

Like nurturing houseplants, it's a skill developed over time. 

This episode is…

Join Guy Bauer in 'Death to the Corporate Video' as he explores how creativity fuels growth at Umault. Dive into a candid discussion on breaking traditional marketing mathematics, leveraging creativi…

Guy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy gui…

Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs. 

Discover why an 85% failure rate isn't ju…

Guy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diver…

This week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought y…

If you've ever found yourself impatiently tapping the "Skip Ad" button on YouTube or zoning out during a commercial break, you're embodying the title of this article. 

No matter how many millions are …

What’s the big idea? It can seem there are endless decisions to make when starting a B2B video marketing project. In this episode, Guy and Hope discuss what the single most important thing you need t…

A lot of B2B marketers worry about the wrong things when making a B2B video ad. They focus on the little things but ignore some of the major issues that will make a video ad successful. 

6 things that…

We’re going to come out and say it: All B2B videos have the potential to be cool. Yes, every one. All testimonials, all explainers, all B2B ads — they can all be cool if you put in a little extra eff…

Today we are taking an idea from a listener and breaking down a recent project. We’ll get into the good, the bad, and the lunch recommendation.

Before listening, please watch our spot “It’s time for S…

The Super Bowl commercials for 2023 had a lot of themes seen in previous years: nostalgic callbacks, fun dance moves, and celebrity faces (literally, in one spot this year). 

In this episode of “Death…

There are certain marketing myths that we hear over and over that make our blood boil. Believing in these myths holds back your company and your marketing efforts. As we enter 2023, we want to leave …

As you are planning how to use your video marketing budget for 2023, you likely want to get as much value out of your dollars as possible. In this episode, Guy and Hope share six tips for getting the…

Top B2B video marketing trends for 2023

1. Corporate video will continue to die.
2. B2B companies will launch their own streaming networks for video content distribution.
3. B2B marketers will embrace more humor…

When starting a new project of any kind, unrealistic expectations are the quickest way to guarantee failure. Since many B2B companies are new to creating video ads, this episode will provide the real…

In this episode of “Death to the Corporate Video,” we’re spilling our biggest secret: how to make a game-changing video ad for your B2B brand. 

The process doesn’t start with a video shoot, and it doe…

When releasing marketing videos, especially in B2B, we all need to have realistic expectations of our audience. They are generally not approaching your video with the same mindset that you are. Keepi…

The website needs to be updated. The product isn’t ready. Leadership wants to wait until Q2. 

What excuses have you heard or made for why a video or marketing campaign wasn’t launched? In this episode…