Customer Smarts
If you’re a marketing or CX leader you’re probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.
A recent study shows that 95% of executives feel the same as you do.
Which is why we’ve created the Customer Smarts podcast. To help you discover smarter more efficient ways to deliver great customer experiences.
The core topics we cover are:
· Operations - how to unite your organisational silos to deliver great CX
· Customer intelligence – how to structure segmentation and data to drive your CX program
· Engagement strategy and design – how to overcome impatient short term product centric thinking to deliver customer centric experiences
· Tech – how to better utilise technology to achieve your customer goals
- Update frequency
- every 19 days
- Average duration
- 30 minutes
- Episodes
- 29
- Years Active
- 2023 - 2025
Tackling AI & Personalisation with Salesforce CTO (ANZ) Dr Gayan Benedict
AI and personalisation are top of mind for every CX leader and marketer. We were lucky enough to have Salesforce Chief Technology Officer (ANZ) Dr Gayan Benedict join us to give some insights on how …
Why customer experience has become so important
Customer experience or CX is a term that’s getting used more and more every day. 15 years ago there was barely any companies with a specific CX team and the Chief customer officer or Experience Offic…
Get Smarter With Data
Many organisations are struggling to get ahead when it comes to their customer data. In this episode we will go over some of the areas you might not be thinking about and talk through a data strategy…
Leading with empathy - Anthony Gregorio
Anthony Gregorio is one of the best leaders out there, a true man of the people. He’s been CEO of some of the most successful marketing agencies in Australia including Saatchi & Saatchi and Havas. In…
Get More From MarTech
Why do some marketing and CX leaders feel frustrated that they are under utilising marketing technology. Some even feel like they’ve bought a Ferrari and can only drive it 1st gear. I’m going to give…
Overcoming product centricity
Are you struggling to get your organisation to move away from short term product centric thinking when it comes to engaging your customers? In this episode we’re going to talk through how to overcome…
The Power of Customer Segmentation
Are you a marketing or CX leader that’s finding it hard to get the rest of the organisation on the same page when it comes to your customer segmentation? In this episode we’re going to talk through h…
Organisational Silos Are The Enemy Of Great CX
Are you a marketing or CX leader that’s struggling to keep up with customer expectations constantly rising? Organisational silos are probably one of the core culprits holding you back. In this episod…
Trailer
If you’re a marketing or CX leader you’ll probably feeling the pressure of customer expectations growing much faster than you can implement change in your organisation.
A recent study shows that 95% …