In this episode, Jacob and I discuss the AI-powered episode Jacob created last week - a fascinating experiment using Eleven Labs to clone his voice. He walks through his entire workflow from capturin…

In this experimental meta-episode, host Jacob explores the complex relationship creators have with AI in 2025. Using his own voice cloned with ElevenLabs, alongside two AI hosts named NotJacob and Ev…

In this episode, Matthew and Jacob discuss the telltale signs of an amateur creator mindset and provide practical strategies to overcome these common challenges.

Key Insights:

🟢 Writer's Block: Many cr…

In this solo episode, Jacob tackles one of the most common struggles for aspiring creators: how to make the leap from passively consuming content to actively creating it. He shares practical strategi…

Will Content Sites Still Exist in 5 Years?

In this special crossover episode between Creator Craft and Podcraft, Matthew and Jacob dive into a pressing question for all content creators: will content …

In this episode, we get into a couple of AI tools which we've been playing with for content creation. We kick things off discussing ChatGPT's updated image generation capabilities, which finally solv…

In this episode of Creator Craft, Jacob and I chat about the craft of creating! We kick things off explaining our recent name change from Creator Toolbox to Creator Craft (due to a naming conflict wi…

In this solo episode of Creator Toolbox (soon to be Creator Craft), Jacob announces our name change and uses this opportunity to dive deep into the art of naming creative projects. Jacob explains why…

In this episode of Creator Toolbox, Colin and Jacob share their strategy for growing the podcast over the next 6-12 months. We discuss shifting to a "newsletter-first" approach, where the podcast gen…

In this episode, Colin and Jacob dig into two powerful tools for creators: LinkedIn and AI deep research capabilities. Colin shares his recent LinkedIn strategy, revealing how daily posting has drast…

We kicked off talking about a big change we're making to our annual planning cadence. Instead of following the traditional January-December cycle, we're shifting to a March-February year. Why? Becaus…

In this episode, Colin and Jacob discuss the "Big Five" content strategy, a framework for creating content that attracts your audience at every stage of the buying process. The Big Five content areas…

In this episode, Jacob explores the three major AI assistants and how creators can best leverage each one. Drawing from extensive hands-on experience, he breaks down the unique strengths of Claude, C…

In this episode, we explore two key tools for creators looking to level up their business: media kits and personal websites. We start by breaking down what goes into an effective media kit - from sho…

In this episode of Creator Toolbox, hosts Colin and Jacob explore several key topics affecting content creators. Colin kicks things off with a detailed look at his switch from Asana to TickTick for t…

In this episode, we dig into four fantastic tools and strategies for creators. Jacob kicks things off by sharing his pocket-filling discovery of 2023 - the Revolut Ultra plan. This premium bank accou…

In this special year-end episode, Colin and Jacob reflect on their key learnings from 2024 and share predictions for 2025. They discuss experiences and lessons learned in hiring and team building, th…

Struggling with overwhelming projects and not sure where to start, or having a hard time keeping track of your brand's impact? This episode is packed with a set of tools to help you work smart, and l…

In this video, we dig deep into the mindset and systems that power a ridiculously consistent and long lived podcast. My guest is Matty Lansdowne, from the How Not to Get Sick and Die Podcast, and he …