Creative Business Marketing with Menekşe Stewart

You are not alone.

If you’ve found this episode helpful, I’d really appreciate it if you could leave a review and let me know. See you in the next episode!

This episode is part of a special series that…

Welcome back to the Creative Business Marketing podcast, it’s been a while. I’m Menekse Stewart, and I thought I’d give you a little catch-up since my last episode of the podcast aired in the first h…

Vanity metrics are things you can measure in your business and marketing that don’t impact your business’s success. They are easily changed and manipulated, so can’t be used as reliable measures of s…

In this episode we look at the key marketing metrics you need to keep an eye on each month, including things like your bounce rate, average session duration, and traffic source.

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Want to …

Google Analytics is about your website & content. Google Search Console is about your domain & page performance.

They are both needed for you to optimise your website.

Google Search Console gives you a…

Most people who run businesses online have “Set up Google Analytics” on their to do list. Jury’s out on whether it will get completed, but even if it does - as soon as you log in, it can feel slightl…

Most of the business owners I work with have installed (or at least heard of!) Google Analytics - but feeling confident with finding your way around it and knowing how to interpret the data is a whol…

When we’re doing keyword research, we want to understand what each stage of the customer journey looks like for our business. 

When we are creating content, be it for search engine visibility, or when…

Keywords basically drive search engines, so if a platform is built on a search algorithm - for example, Pinterest and YouTube, you can use keywords to increase your visibility on it. 

How are you curr…

It’s important to focus on ranking for your branded keywords first, because that’s part of managing your overall brand, and is part of reputation management. 

Then, we research unbranded keywords, whi…

It’s the same with keyword research: even if you have the tools, you need to learn the skill behind it. 

Keyword research is an information gathering process, but unless you have a filter for that inf…

It helps us optimise for ranking factors that aren’t directly related to your website’s domain. 

One of the main outcomes we are trying to achieve is having other websites link to us, which is basical…

On page SEO is to do with the content & HTML of a website’s page and content: things like our titles, headings, meta descriptions, image alt texts, and the written content of a page.

It's a process th…

When we do technical SEO, we are making sure that our website’s can be accessed by search engine bots - which will often fix issues our website users may be experiencing when they visit our sites, to…

When you know how to do keyword research, you start things with your customer in mind - which means you design a business based on your customers rather than based on what you have to offer to your c…

When we think “keyword research = SEO” we are minimising both keyword research and SEO.

Keyword research is also a discipline that can benefit your business much more widely than SEO - it can help you…

Search engine optimisation is the process of optimising our websites to increase our visibility in search engines, and is part of “search engine marketing” which also includes paid advertising, like …

You can calculate your customer’s lifetime value for a period of time with the following process: 

Firstly, divide your total revenue by the number of orders to get your average order value.

Then, you …

People build entire careers within ONE marketing channel. 

Just because the barrier to entry on a channel is low doesn’t mean it’s easy! So as you’re marketing your business online, be nice to yoursel…

There are two types of marketing we need to do: 

1. Short term: This brings cash into our businesses and helps us stay connected with our audience on a day-to-day basis.
2. Long term: This ensures our busine…