Content Strategy Insights

Ian Lurie is a leading technical SEO expert. But he doesn't recommend spending a lot of time on fancy optimization techniques. Instead, he urges content creators to focus on their users' intent and o…

Eric Best helps business leaders look into the future. As a scenario-thinking consultant, he helps you discover insights that let you formulate an actionable strategy in the face of uncertainty.

In o…

Rob Mills thinks a lot about content operations. As Head of Content at GatherContent, which provides a content operations platform, he both manages and writes about content ops. So, yes, this episode…

Emily Triplett Lentz is committed to making her content as welcoming as possible to everyone who encounters it. Her inclusive-content work not only ensures that traditionally excluded groups feel inc…

Jonathon Colman knows how to build content teams and integrate them into big digital programs. He deftly navigates the challenges that come with creating complex products in fast-growing organization…

Mónica Guzmán and Caitlin Moran are thoughtful practitioners of a new kind of reporting - conversational journalism. Their team at WhereBy.Us builds community in five U.S. cities with newsletters tha…

Tracy Playle has a super-power: people skills that help her run effective content strategy workshops. Clarify your "why." Get the right people together. Engage them in focused and creative activities…

Phillip Hunter has been designing digital conversations for 20 years. He started with touch-tone phone applications. More recently, he has worked on Alexa and other voice-based technologies.

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Colleen Jones is a Jedi Master of content effectiveness. She helps organizations plan, create, and improve operations that produce user-focused content.

https://ellessmedia.com/csi/coleen-jones/

Torrey Podmajersky is a true UX writing pioneer. As a "content developer" for Microsoft's Xbox she cultivated the skills she now uses as a UX writer at Google. Her new book, "Strategic Writing for UX…

Do you love your CMS? Laura Robertson asked the audience at her Confab 2019 talk whether any of them loved their CMS. In a room of 750 people, only one hand went up. This sad state of affairs has pro…

Flora Paul developed an analytics practice she calls "editorial intelligence" during her time at BuzzFeed Brasil. She firmly believes that writers and content strategists "can be friends with numbers…

Rachel Van't Land is a copywriter, brand strategist, and content strategist. Rachel helps businesses speak in a credible voice that aligns with their brand.

https://ellessmedia.com/csi/rachel-vant-la…

Blaine Kyllo helps enterprises understand and optimize their content processes. A key part of his work is helping his clients develop governance models that keep content operations on track.

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Crystal Taggart helps small- to medium-sized businesses improve their business results with artificial intelligence. AI is rapidly emerging as a viable technology that even small businesses can use t…

Neal Sofian leads a company that builds conversation bots for the health-care industry. Using algorithms, machine learning, and contextual storytelling, they create complex, customized content on the…

Jennifer Bourn helps small businesses create systems to plan and create their content. She also helps other small-agency owners streamline and systematize their operations.

https://ellessmedia.com/cs…

Kronda Adair helps mission-driven businesses succeed online. Helping her clients authentically share their expertise as digital content is a key part of this mission.

https://ellessmedia.com/csi/kron…

Jenn Marie helps small businesses share their authentic selves online. She focuses on personality-driven content marketing that helps her clients start conversations with their customers and prospect…