cc: Life Science Podcast
Telling stories about life science and marketing.
- Update frequency
- every 8 days
- Average duration
- 31 minutes
- Episodes
- 285
- Years Active
- 2014 - 2025
What Life Science Marketers Can Do to Improve Their Skills
Dale Yuzuki started his career as a high school teacher but discovered that the technology of life science was his true passion. Having had a variety of marketing and sales roles in the life sciences…
00:27:24 |
Mon 16 Nov 2015
Creating Online Experiences That Help Customers Engage with Your Brand
Jeremy Schoales has an unusual background for a marketer in life sciences. He came to life science marketing after a career in automotive consumer electronics. In this podcast, he shares what he …
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00:33:39 |
Mon 09 Nov 2015
How PerkinElmer Integrates Events with Marketing Automation to Improve ROI
In this podcast, Marilyn Cox of the Oracle Marketing Cloud shares a case study of how PerkinElmer used marketing automation in conjunction with their events to provide a better customer experience …
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00:24:21 |
Mon 02 Nov 2015
How to Have a Conversation with Customers Using Marketing Automation
In the first part of this series, I spoke with Guy Page of Pacific Biomarketing about how life science companies can take advantage of marketing automation to improve the buying experience for their …
00:37:54 |
Mon 05 Oct 2015
What You Absolutely Must Have to Make Marketing Automation Work
Maybe you are already using marketing automation and would like to use it better. Or you are just looking into how it might be helpful to your business and want to know how to get …
This is a public …
This is a public …
00:28:56 |
Mon 05 Oct 2015
How to Educate Investors on the Biology Behind Your Life Science Startup
When you have a life science startup based on a new technology, your marketing might begin with educating customers and investors about the biology behind your product. Static diagrams may not be …
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00:21:34 |
Mon 21 Sep 2015
Marketing and Procurement Discuss Purchase Price vs TCO
Are you marketing or selling large capital equipment like refrigerators, freezers, fume hoods where the operational expense, in terms of energy consumption, can be significant over the long term? If …
00:39:45 |
Mon 07 Sep 2015
Can a Mobile App Provide Data About How Life Science Products Are Used?
Many life science companies are creating smartphone apps. Most of the those apps provide resources for scientists in the lab with the goal of keeping a brand top of mind or making it easy to find and…
00:29:15 |
Mon 24 Aug 2015
How to Plan and Build a Winning Social Media Marketing Strategy
Social media can be overwhelming. Even if you are just keeping up with friends, right? Understanding how to take advantage of it as part of your life science marketing strategy is an even bigger …
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00:28:38 |
Mon 10 Aug 2015
Case Study: Global Live Streaming of a Seminar at an Exclusive Life Science Event
Imagine you are hosting a lunchtime seminar or workshop at an exclusive conference. Of course you'll record the session for on demand viewing at a later date. But what if you could stream the event ……
00:13:11 |
Mon 03 Aug 2015
How to Create a Remarkable Experience on Your Life Science Company Blog
Is your life science company blog drawing the loyal audience you were hoping for? Do you want to write remarkable posts that raving fans share with their colleagues? Do you wish you had a proven …
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00:40:39 |
Tue 28 Jul 2015
The Right Way to Start Your Digital Transformation
A digital transformation is not simply doing the same things that we've always done, except delivering messages digitally. It's about doing new things that weren't previously possible. And it's not ……
00:46:44 |
Tue 14 Jul 2015
How Zeiss Microscopy Developed a Successful Mobile App for Marketing
Smartphone and mobile apps can be found in everyone's pocket these days. I recently surveyed a number of life science companies about how they are using smartphone apps for marketing and sales. Among…
00:40:33 |
Mon 29 Jun 2015
How to Select a System for Anything and Be Successful
How do you go about selecting a system? It could be adopting a marketing automation system, a CRM or even a new platform like LinkedIn as part of your marketing. There are a few basics that apply …
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00:27:39 |
Mon 15 Jun 2015
Why Retargeting is a “Must Have” in Your Marketing Mix
There are few life science marketing tactics that can be considered a "must do". Remarketing or "behavioral retargeting" may be the exception. In this episode, Carlton Hoyt explains what it is …
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00:34:14 |
Mon 01 Jun 2015
Why Marketers Should Be Mentors to Create Long Term Growth
Are you neglecting an important part of your marketing funnel? You may be under pressure to to create content that will help close more sales immediately, but there is huge value to investing in …
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00:33:40 |
Mon 18 May 2015
How to Ensure a Consistent Brand Voice Even if You Have Hundreds of People Writing Content
I'm always encouraging life science marketers to think about how they can get more people to share the load and contribute content for marketing. Eventually, without some guidance, that leads to …
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00:33:55 |
Mon 04 May 2015
Want Your Written Content to Attract More Business? A Copywriter Shares His Process
You have an opportunity. It's in front of you every day. As a life science marketer, written content is a part of almost everything you do. Brochures, advertisements, presentations, and video …
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00:38:03 |
Mon 20 Apr 2015
Hamid Ghanadan Talks about Persuading Scientists and Content Marketing
Hamid Ghanadan wrote the book on marketing to scientists. Persuading Scientists: Marketing to the World's Most Skeptical Audience lays out his vision of content-centric marketing and provides a prime…
00:57:16 |
Mon 06 Apr 2015
Growing Profits through Professional Development for Life Science Sales and Marketing
Improving your marketing content or tactics isn't the only way to generate more leads and increase sales. The people on your team are likely to have the biggest impact on your success. Developing …
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00:24:34 |
Mon 23 Mar 2015
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