Breaking Through The B.S. Podcast

When it comes to problem solving… can you make a molehill out of a mountain?

The fact is, problems don’t always need an over the top, complicated or convoluted solution. The size of the solution doesn…

What is a marketing asset? And do you really need one? Well, you actually need more than one… You need as many as you can get. 

Like any type of asset, a marketing asset needs to give you a return on …

Have you ever wished you could turn back time and give your younger self some advice that would change your life? If you could… what would you “Cher” with yourself?  

It’s Rae’s turn to read her inspi…

Have you ever wished you could go back in time and give your younger self some advice that would change your life? 

If you could… what would that advice be? 

When Pauline and Rae were approached to con…

Think Disneyland is just for kids? 

Here’s what business owners, marketers and copywriters can learn about marketing and user experience from the happiest place on earth!

Listen in as Pauline and Rae s…

It’s easy to make a strong emotional connection with people when you are face to face. But can you make the same kind of connection when you write to them?

Of course you can! But before you write a si…

A lot of copywriters are full of crap! There we said it! 

They run around giving newbies to the industry information and advice that can actually slow down their career. They passionately tell these i…

Every now and then we fall apart… and that’s OK. We all fall into a funk from time to time. 

But the trick is to not stay there and get out of it as soon as you can. 

In this episode, Pauline and Rae s…

Having a mentor can seriously speed up your success… but only if you choose the right one. 

If you choose a bad mentor, they can slow you down. And in extreme cases, they can make you want to give up …

Writing is hard, right? Wrong! Writing can actually be a lot of fun. But to enjoy writing, you need to get past a bit of B.S. … Actually you need to breakthrough a lot of B.S.

Listen in as Pauline and…

Your past is an amazing collection of all your experiences and expertise. But your past doesn’t define you… And it should never confine you or undermine you! 

Often we “cherry-pick” the events we reme…

Leadership trends come and go… and one that shook the civilian world recently was the idea that “Leaders Eat Last.”

It’s a great philosophy, and is great when applied correctly… but unfortunately a lo…

We all know how important it is to have a positive mindset. But what do we do with the negative things that happen to us? 
 
Most people will tell us to “stop living in the past,” but we at least need …

It seems the idea of having an “Unshakeable Why” shook some people up. But it also started a conversation about why you need this kind of why. 

If you don’t have an “Unshakeable Why” you will be curse…

We are all told we can have it all. But even if you could have it all… would you want it all at once? And could you even handle it?

There’s a good reason you should pace yourself so you can enjoy ever…

We’ve all been told we need to have a “why.” But what happens if your “why” is the wrong one? 

Is there really a wrong “why?” If you find yourself questioning, doubting or forgetting your “why” … then…

Ever wonder why you get different results than your mentors? Or why some of the things you're told just don't make any sense.

Well, it's because of the Law of Diminishing Quality.

Never heard of it? We…

When it comes to the expectations of other people, conventional wisdom tells us to ignore them. And that is good advice. 

But there are some situations where this advice can be harmful. 

Every day, we …

What do you do with the things you can’t explain? Do you ignore them and hope they go away? Do you dismiss them as being too ridiculous to ever think about? 

Or do you put them safely away on your “un…

Rules are important. They help to keep us out of trouble. But every now and then, we’ll trip over an outdated rule that makes us get into trouble. 

These troublesome rules often never started out as r…