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BrandsTalk - Podcast

BrandsTalk

BrandsTalk is a captivating podcast hosted by Brigitte Bojkowszky, dedicated to unraveling the secrets behind successful brands. Through thought-provoking conversations with thought leaders, CEOs, entrepreneurs, and experts, this podcast unveils the stories, strategies, and firsthand insights that have propelled these individuals and their brands to new heights. With a focus on authenticity, brilliance, and market leadership, BrandsTalk provides a platform for guests to share their experiences and inspire listeners. Join Brigitte as she dives deep into the world of brands, offering valuable lessons and practical advice for entrepreneurs and business professionals alike. Tune in to BrandsTalk and discover the power of brand storytelling.


Management Local Leadership Business Innovation Marketing Mindset
Update frequency
every 10 days
Average duration
41 minutes
Episodes
159
Years Active
2020 - 2025
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How Brands can win in the Digital Age w/Alex Pinter

How Brands can win in the Digital Age w/Alex Pinter

 In this interview Alex Pinter talks about how brands can win in the digital age! 

In building his two companies, playersvote and trayn he knew that only with a good branding strategy he can win his t…

01:22:58  |   Tue 16 Mar 2021
How to draw more targeted clientele to your brand’s website and storefront w/John Vuong

How to draw more targeted clientele to your brand’s website and storefront w/John Vuong

Tune in and find out how SEO can do wonders for your business! John Vuong provides valuable takeaways about SEO and how it relates to branding.

💡John explains what SEO exactly is, why SEO should be in…

00:48:19  |   Wed 24 Feb 2021
All the best brands are unfinished stories w/Richard Macey

All the best brands are unfinished stories w/Richard Macey

In this episode  I had the pleasure to interview Richard Macey also a Business School Lecturer and Global Brand Consultant! It was interesting to hear about his 30 years of experience in the marketin…

00:49:17  |   Wed 10 Feb 2021
Connecting Brands with Consumers through Digital and Live Experiences w/Hannes Kläger

Connecting Brands with Consumers through Digital and Live Experiences w/Hannes Kläger

It is all about the power of brands in the cosmetics sector! My guest Hannes Kläger provides us deep insight in his brand journey at L’Oreal. 

Hannes talks about how Covid has been changing consumer b…

00:46:36  |   Tue 26 Jan 2021
What can B2B brands learn from B2C brands? w/Vivian Berni

What can B2B brands learn from B2C brands? w/Vivian Berni

In this interview Vivian Berni, who has been working in the B2B sector for more than a decade, talks about B2B brands and what makes them to become strong players and sustainably competitive in the m…

01:09:15  |   Sat 16 Jan 2021
Sustainability in a post-COVID world: how to future-proof your brand w/Alice Schmidt

Sustainability in a post-COVID world: how to future-proof your brand w/Alice Schmidt

It is my pleasure to start my 1st BrandsTalk podcast episode this new year with Alice Schmidt who talks about sustainability in a post-COVID world and how companies can future-proof their brands.

Befo…

00:47:28  |   Wed 06 Jan 2021
Austria as a Destination Brand in Australia w/Kathrina Denk

Austria as a Destination Brand in Australia w/Kathrina Denk

Kathrina Denk has studied „Sport-, Culture- and Eventmanagement“ in Kufstein, Austria. After having conducted an internship at the Austrian National Tourist office in Sydney she has decided to stay i…

00:25:03  |   Tue 22 Dec 2020
Brands and the biggest Revolution in Communication w/Thomas Kratky

Brands and the biggest Revolution in Communication w/Thomas Kratky

Thomas Kratky has 20 years of experience in brand campaigns and is the owner of the brand agency kratkys.net “agency in progress”, which he founded in 2007.

He talks about his brand agency kratkys.net…

00:28:18  |   Tue 08 Dec 2020
Building a Brand by Network Marketing in Austria w/Maria Gruber

Building a Brand by Network Marketing in Austria w/Maria Gruber

In this interview Maria talks about the global essential oil company Young Living! She explains its network marketing business model and how it is different to traditional and classic sales business …

00:36:48  |   Tue 24 Nov 2020
Cultural Influence on Global Branding Strategies w/Nicole Barile

Cultural Influence on Global Branding Strategies w/Nicole Barile

In this conversation, Nicole Barile explains how brands can successfully overcome cultural idiosyncrasies when entering culturally diverse country markets. Moreover, she describes how culture affects…

00:35:25  |   Tue 10 Nov 2020
Why T-Mobile is Magenta in Austria - A Branding Success Story w/Andreas Bierwirth

Why T-Mobile is Magenta in Austria - A Branding Success Story w/Andreas Bierwirth

Tune in and join me in my conversation with Andreas Bierwirth, CEO Magenta Austria. He talks about merging T-Mobile with UPC Austria, the rationale behind creating the brand Magenta and, ultimately, …

00:42:34  |   Tue 27 Oct 2020
What makes a strong Brand in the Investment Banking Sector

What makes a strong Brand in the Investment Banking Sector

Wondering what makes a strong brand in the Investment Banking Sector and surviving several major crises? Then tune in to this episode with Bernhard Weninger. 

Bernhard Weninger, founding partner of II…

00:54:13  |   Tue 13 Oct 2020
An AI-powered purpose-driven brand for medical supplies in Africa w/Tobias Reiter

An AI-powered purpose-driven brand for medical supplies in Africa w/Tobias Reiter

Tobias Reiter is an AI enthusiast and entrepreneur. He is the Co-Founder and CEO of VIEBEG Technologies Inc., a Silicon Valley-based Health Tech company that expands access to affordable health care …

00:54:21  |   Fri 25 Sep 2020
How to successfully develop and sustainably grow Brands across Continents

How to successfully develop and sustainably grow Brands across Continents

Based on many years of global experience with brands, Davide Cardarelli, provides us his perspective on successfully developing and sustainably growing brands across continents.

As a Change Agent he w…

01:04:46  |   Sun 13 Sep 2020
Kotányi

Kotányi "Spice up my Life" - The Success Story of a Global Leading Spice Brand

You want to know more about how Kotányi is „spicing up the world“? Then tune in to my BrandsTalk episode with Erwin Kotányi who talks about their success story of becoming a global leading spice bran…

00:55:06  |   Thu 27 Aug 2020
Key Essentials for Brand Building as a Solopreneur

Key Essentials for Brand Building as a Solopreneur

Join me in my conversation with Marie-Luise Karger who started her company MPower Marketing.Kommunikation as a solopreneur. She talks about how and why she started her own business and about why pers…

00:25:38  |   Fri 14 Aug 2020
Brands in Japan: An International and Intercultural Management Perspective on Brands

Brands in Japan: An International and Intercultural Management Perspective on Brands

Join me in my conversation with Parissa Hagirian, who shares her perspectives on brands in Japan. She will talk about the challenges international brands face entering the Japanese market and why Jap…

00:35:44  |   Fri 31 Jul 2020
The Power of Brands in the Silicon Valley w/ Earl Schaffer

The Power of Brands in the Silicon Valley w/ Earl Schaffer

If you want to learn about the power of brands and how it influences doing business in the Silicon Valley tune into my first episode of the BrandsTalk podcast and listen to my conversation with Earl …

00:35:13  |   Sat 18 Jul 2020
Coming Soon: BrandsTalk

Coming Soon: BrandsTalk

Ready to become everyone’s favorite brand? But you are not quite sure of how to build and grow your brand in a more strategic and sustainable way? Then this is the show for you!
Dive with me into the…

00:06:57  |   Mon 13 Jul 2020
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