Brands In Play
Welcome to Brands in Play - The podcast where we explore immersive marketing and the people who are leading it.
- Update frequency
- every 7 days
- Average duration
- 53 minutes
- Episodes
- 30
- Years Active
- 2025
Episode 10 | ft. Stu Royall & Phil Holbrook | BBH London | Mentos Fizzooka Enters Fortnite | Brands in Play
How BBH Turned a Childhood Experiment Into a Fortnite Icon | The Fizzooka Campaign with Mentos
What happens when a classic science experiment meets the chaotic brilliance of Fortnite? In this episode …
Episode 9 | ft. Tom Emrich | The Next Dimension | Marketing With Augmented Reality | Brands in Play
EPISODE 9 — Tom Emrich: The Next Dimension
What if your next marketing edge wasn’t a new channel, but a new dimension?
In this episode of Brands In Play, we sit down with Tom Emrich, one of the world’s…
Episode 8 | ft. Laurie Keith | Ad Council | Mental Health In Gaming | Brands in Play
𝗕𝗿𝗮𝗻𝗱𝘀 𝗜𝗻 𝗣𝗹𝗮𝘆 – 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟴: 𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗜𝗻 𝗚𝗮𝗺𝗶𝗻𝗴 𝗳𝘁. 𝗟𝗮𝘂𝗿𝗶𝗲 𝗞𝗲𝗶𝘁𝗵 (𝗔𝗱 𝗖𝗼𝘂𝗻𝗰𝗶𝗹)
In this episode of Brands In Play, Albane Prioux and Nic Hill are joined by Laurie Keith, Senior Vice President of Eme…
Episode 7 | ft. Alvaro G. Velilla | UMG | Universal Music Group on Music In Gaming | Brands in Play
In this episode of Brands In Play, Albane Prioux and Nic Hill are joined by Alvaro G. Velilla, Senior Vice President of New Business at Universal Music Group, the world’s largest music company, to ex…
Episode 6 | ft. Justin Breton | Walmart | Walmart Leads Adaptive Retail | Brands in Play
What does it mean for a global retailer to go from brick-and-mortar to immersive commerce?
In our latest episode of Brands In Play, we sat down with Justin Breton, Director of Brand Experiences & Stra…
Episode 5 | ft. Gianna Valintina | Spatial.io | Spatial On The Rise | Brands in Play
In Episode 5 of Brands In Play (yes, already!), Albane Prioux and Nic Hill 🔜 GDC sit down with Gianna Valintina, Global Head of Strategic Partnerships at Spatial, to discuss how brands are using Spat…
Episode 4 | ft. Pete Basgen | Wavemaker | Do Brands Understand Gamer Culture? | Brands in Play
How Brands Are Embracing Gamer Culture: Walmart, DoorDash & L’Oréal in Gaming | Brands In Play Ep. 4
Description:
Gaming is no longer just an entertainment industry. It’s a cultural powerhouse, shaping…
Episode 3 | ft. Arturo Perez | Kluge | Future of VR Storytelling | Brands in Play
What’s the state of VR gaming today? How should brands be thinking about immersive experiences? And what’s the real difference between VR, AR, XR, and all the other Rs?
In this episode of Brands In Pl…
Episode 2 | ft. Manon Cardiel | L'Oréal | Brand vs Performance Marketing | Brands in Play
In this episode of Brands In Play, we sit down with Manon Cardiel, Global Director of Entertainment & Innovation at L’Oréal Group, to explore the fine line marketers must walk between performance-dri…
Episode 1 | ft. Sam Rappaport | Legendary Entertainment | Cinema Meets UGC Gaming | Brands In Play
Welcome to the very first episode of Brands in Play! This is the show where we dive into the intersection of brands, gaming, and immersive experiences. Hosted by Nic Hill and Albane Prioux , we’ll be…