For designers, creatives, entrepreneurs, and content creators who want to level up their careers and creative businesses. Hosted by Philip VanDusen, Brand Consultant and founder of BONFIRE, this show explores personal branding, content creation, freelancing, and creative career growth.
Philip and his guests deliver practical coaching, strategies, and inspiration to help you market your work, attract new clients, grow your influence, and build long-term success. Covering personal branding, content creation, freelancing, digital marketing, and creative entrepreneurship, every episode is designed to support your growth as a creative professional in the Creative Economy.
Today’s guest is a well-connected and empowered woman who walks the talk, boldly entering what she calls her “second half” as an accomplished executive over 50 building a new lifestyle brand from ab…
James Martin developed his skills in illustration, became a self-described “bad” teacher, and then a less-than-dedicated tattoo apprentice. Eventually, he worked in design agencies where he honed his…
Most agencies use the expected social media platforms to promote themselves, but this couple took a different path from the usual Facebook, Instagram, and Linkedin posts to help them find potential c…
Joining me in this episode is Amy McGlinn, an exceptionally talented copywriter and strategic marketing consultant who uses her skills in the written word to show up for people, give value, and inspi…
It’s important that you seem approachable so your audience would want to engage with your communication efforts and later on buy into your brand’s product or service.
Gabrielle Dolan is an expert in h…
Jenny Blake is an author, coach, podcaster, and keynote speaker. Her previously published book “Pivot: The Only Move That Matters Is Your Next One” won the Axiom award for best business book in the c…
While there can be some merit in taking that leap, today’s guest still believes that learning the ropes first by working as a junior designer and freelancing on the side will strengthen the bid to bu…
Rachel Zorel shows that a big risk, a leap of faith, and a slow build are all it takes to scale not just her business, but her professional career and personal life, too.
Rachel is the Founder and Cre…
Today’s guest took this leap when he decided to quit his job as a jet pilot to pursue a career in marketing.
Adam Erhart braved the turbulence in shifting careers to pursue his curiosity and follow hi…
Joining me on this episode is Metaforce co-founder, NYU Stern adjunct professor, and author Allen Adamson who believes that focus drives success and that going deep before going wide opens up even mo…
Two years ago, Creative Director and mentor Lauren Gonzalez went outside of her comfort zone to start a YouTube channel to tell the story of how she set up her own agency, struggled to get clients at…
I like to say “Out of feed, out of mind” because content marketing is still very much a numbers game.
The average life cycle of posts are shorter than you think so volume is still king. I myself have…
Joining me in this episode is Jozelle Tech, CEO of The Rolling Media, with her inspiring life story of how her disability motivated her to rise up and roll into the world of brand strategy and creati…
Do you think your design degree prepared you enough to survive in this creative economy? Can you confidently say that you have all the tools and knowledge you need to thrive as a creative professiona…
Design and strategy are not mutually exclusive. In fact, strategy should be fuelling and influencing design. This is what Christine Mau outlines in her strong portfolio as Senior Director of Global D…
Building and maintaining a strong email list ensures that you own marketing real estate where you can engage an audience who is waiting to hear from you because they actually chose to sign up and sub…
Jesse Showalter, a Full Stack Developer, sought-after mentor, and content creator, answers that question in this episode. In his view, any day that he's able to genuinely be himself, is a good day. H…
Networking is the key to landing your next client, project, or job. It’s the gateway to learning and professional development.
Going over networking tips and strategies I wish I knew when I was start…
Joining me on this episode is someone who embodies this brand authenticity and literally walks the talk. Laura Pearman is the owner of Laura Pearman Creatives which offers brand strategy, creative di…
Does it present your brand and service well enough to get people to want to work with you?
In this episode, I talk about the 7 biggest website mistakes that may very well be costing you warm leads an…