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Book Marketing Simplified - Podcast

Book Marketing Simplified

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

Arts Careers Books Business Marketing
Update frequency
every 13 days
Average duration
12 minutes
Episodes
92
Years Active
2020 - 2025
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Can Authors Revive Sales for Previously Released Books?

Can Authors Revive Sales for Previously Released Books?

A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life bac…

00:10:59  |   Wed 05 Jun 2024
Ethical AI for Authors

Ethical AI for Authors

You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that c…

00:19:38  |   Tue 28 May 2024
The Social Media Posting Sequence That Sells Books

The Social Media Posting Sequence That Sells Books

If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors…

00:15:13  |   Tue 21 May 2024
An Important Discussion for Authors New to Book Publishing

An Important Discussion for Authors New to Book Publishing

If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start …

00:10:36  |   Fri 06 Oct 2023
Where to Start With Your Book Marketing

Where to Start With Your Book Marketing

One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode …

00:14:12  |   Fri 01 Sep 2023
What Social Media Outlets Should Authors Be On?

What Social Media Outlets Should Authors Be On?

A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode w…

00:16:24  |   Fri 11 Aug 2023
Why Social Media Isn't Helping You Sell More Books

Why Social Media Isn't Helping You Sell More Books

If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference.

  1. The…
00:08:26  |   Sat 22 Jul 2023
What Authors Need to Know About Book Marketing

What Authors Need to Know About Book Marketing

A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that ma…

00:06:53  |   Fri 30 Jun 2023
The Ultimate Hashtag Formula for Authors

The Ultimate Hashtag Formula for Authors

Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share wi…

00:07:37  |   Fri 28 Apr 2023
How Authors Can Promote a Book Through Newsletters

How Authors Can Promote a Book Through Newsletters

Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to …

00:06:51  |   Fri 24 Mar 2023
How to Get Your Ideal Reader's Attention

How to Get Your Ideal Reader's Attention

Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easi…

00:09:41  |   Fri 09 Dec 2022
Twitter Troubles - What Authors Can Do

Twitter Troubles - What Authors Can Do

Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going…

00:06:21  |   Fri 18 Nov 2022
How Many Social Media Profiles Do Authors Need?

How Many Social Media Profiles Do Authors Need?

It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cove…

00:07:19  |   Fri 04 Nov 2022
Book Marketing Red Flags

Book Marketing Red Flags

Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware o…

00:08:19  |   Fri 30 Sep 2022
Things to Consider When Deciding to Traditionally Publish or Self Publish

Things to Consider When Deciding to Traditionally Publish or Self Publish

Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In thi…

00:07:26  |   Fri 23 Sep 2022
How to Grow an Author Newsletter

How to Grow an Author Newsletter

Newsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you need to focus on to no…

00:05:48  |   Fri 16 Sep 2022
Which Social Media Outlets Work Best for Authors

Which Social Media Outlets Work Best for Authors

When it comes to social media, there isn't one outlet that is best for every author. There are actually a few details to consider. In this episode we are going to discuss what you need to consider to…

00:06:10  |   Fri 09 Sep 2022
How Authors Can Get Book Reviews

How Authors Can Get Book Reviews

Getting reviews for you book can sometimes feel like an uphill battle. But there is a way! In this episode I share three tips that you can put to work to get reviews rolling in.

Links

The Author Circl…

00:05:39  |   Fri 02 Sep 2022
Do Hashtags Still Work?

Do Hashtags Still Work?

Social media is always changing and growing, so it can be difficult to keep up with what is still relevant. The question of hashtags has been coming up more and more, so I thought I would address it …

00:05:52  |   Fri 26 Aug 2022
Three Things Authors Need to Start Their Newsletter

Three Things Authors Need to Start Their Newsletter

Newsletters are an important element to an author's marketing strategy, but what's actually involved? How does an author get started? In this episode Jenn walks you through the three major elements a…

00:07:30  |   Fri 19 Aug 2022
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