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Book Launch Show - Podcast

Book Launch Show

Follow along as book launch expert Tim Grahl teaches you the fundamentals of launching a bestselling book. Based on his work with hundreds of authors and launching dozens of top New York Times, Wall Street Journal, and other bestselling books, he will share the insights and step-by-step tactics you can use to launch your own successful book.

Writing Business Books Education Arts
Update frequency
every 5 days
Average duration
28 minutes
Episodes
51
Years Active
2016 - 2019
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Personas

Personas

Developing reader personas is a fantastic way to jump start your book marketing activities. In this episode, Tim teaches Valerie what personas are and how to design them.
00:29:45  |   Tue 05 Feb 2019
Merchandising Options with Kobo

Merchandising Options with Kobo

Merchandising is a key strategy in any book marketing plan. Mark Leslie Lefebvre teaches Valerie how merchandising works at Kobo and how authors can get it working for them.
00:22:14  |   Tue 29 Jan 2019
The Kobo Difference

The Kobo Difference

This week, Valerie interviews Mark Leslie Lefebvre to find out how to leverage Kobo to increase her global book sales. If your book marketing strategy is focused only on Amazon, you're leaving money …
00:24:32  |   Tue 22 Jan 2019
Identifying Your Ideal Reader

Identifying Your Ideal Reader

Before Valerie can really dive into outreach, she needs to get very specific about who her ideal reader is. She's not writing for everyone, and neither are you.
00:39:16  |   Tue 25 Dec 2018
Beginning Outreach Activities

Beginning Outreach Activities

What kinds of outreach activities should Valerie do to market her fiction, and why?
00:35:26  |   Tue 18 Dec 2018
A Common Book Marketing Mistake

A Common Book Marketing Mistake

Random marketing activities bring random results. This week Tim helps Valerie focus her efforts; what should she be doing and why?
00:34:44  |   Tue 11 Dec 2018
Dealing with Multiple Genres and Pen Names

Dealing with Multiple Genres and Pen Names

What's the best way to market your books when you write across genre? What do you do when you write under more than one name?
00:36:36  |   Tue 04 Dec 2018
Connection System 101

Connection System 101

What are the 3 things every author needs to build a successful marketing platform? Tim walks Valerie through each of these and how to identify the different areas.

00:41:41  |   Tue 27 Nov 2018
Where do we start?

Where do we start?

Pretend you're an author stuck on their marketing and now sure what to do next. That's the new format for the Book Launch Show.

00:37:08  |   Tue 20 Nov 2018
The book is out!

The book is out!

My new book, Running Down a Dream, is now out! In this episode I share an extended excerpt from the audiobook.

00:37:12  |   Thu 12 Jul 2018
Getting Blurbs, Audiobooks, Trade vs Indie Publishing, and more

Getting Blurbs, Audiobooks, Trade vs Indie Publishing, and more

We're getting close to the pub date for RUNNING DOWN A DREAM and I've made a lot of progress on the launch. In this episode I discuss how to get blurbs, recording an audiobook, choosing indie vs trad…

00:36:27  |   Mon 25 Jun 2018
Blurbs and Beginning Outreach

Blurbs and Beginning Outreach

The manuscript is done and off to the copy editor, so now it's time to start getting blurbs and starting outreach.

00:16:45  |   Tue 15 May 2018
Planning My Book Launch

Planning My Book Launch

With my next book, Running Down a Dream, being published on July 11th, I'm now in book launch mode! This week I talk about the origins of the book, my overall plan to launch this book, and my emotion…

00:27:23  |   Thu 12 Apr 2018
Outreach 101, Plus My Next Book Launch

Outreach 101, Plus My Next Book Launch

My next book, Running Down a Dream, will be published on July 11th. Follow along for the next three months as I plan and execute the launch. In this episode, we start talking about the importance and…

00:17:50  |   Thu 05 Apr 2018
Self-publish the Right Way with Michael Bungay Stanier - Part 3

Self-publish the Right Way with Michael Bungay Stanier - Part 3

In Part 3 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch.

Check out The Coaching Habit by Michael Bungay Stanier

00:15:26  |   Sun 01 Apr 2018
Self-publish the Right Way with Michael Bungay Stanier - Part 2

Self-publish the Right Way with Michael Bungay Stanier - Part 2

In Part 2 Michael Bungay Stanier continues sharing the do's and don't's of a self-publishing book launch.

Check out The Coaching Habit by Michael Bungay Stanier

00:20:44  |   Sat 31 Mar 2018
Self-publish the Right Way with Michael Bungay Stanier - Part 1

Self-publish the Right Way with Michael Bungay Stanier - Part 1

Michael Bungay Stanier has done both traditional and self-publishing, and with his latest book he's had the most success. Follow along as he shares the do's and don't's of a self-publishing book laun…

00:21:02  |   Fri 30 Mar 2018
Book Launching on Kickstarter - Part 3

Book Launching on Kickstarter - Part 3

Charlie and I continue our discussion on how to successfully launch books on the Kickstarter platform. We talk through how to count the cost of your campaign, how to pick the right funding levels, an…

00:22:26  |   Mon 22 May 2017
Book Launching on Kickstarter - Part 2

Book Launching on Kickstarter - Part 2

Marketing and launching a book on Kickstarter. This is a conversation with Charlie Hoehn on the ins and outs of what it takes to launch successfully.

00:21:57  |   Mon 01 May 2017
Book Launching on Kickstarter - Part 1

Book Launching on Kickstarter - Part 1

Have you ever thought about launching a book on Kickstarter? Or even running your own crowd funded book project? Book marketing expert and friend Charlie Hoehn joins me to discuss his latest project …

00:24:02  |   Tue 11 Apr 2017
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