#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.
Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.
Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.
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Key Topics Covered:
Key Topics Covered:
🎙️ Topics include:
Why AI won’t disr…
🎙️ Topics include:
🔍 What We Cover:
🔍 What you’ll learn:
🔍 Key Topics Covered:
🎙️ Topics:
🎙️ Topics:
In this episode:
Inside this episode:
• What listening-led leadership really means—and how it transforms morale and motivation
• The science behind why being seen and heard boosts team performance
• How psychological sa…
• What custom bidding is—and why it matters now more than ever
• The limitations of smart and manual bidding
• How custom bidding improves efficiency and profitability
• The math behi…
Key Topics Covered:
• What PR really is beyond media coverage (and why most people get it wrong)
• The importance of personal branding and self-promotion in today’s market
• Why you don’t need a backgro…
Key Topics Covered:
✔ The shift from viewability to attention measurement in advertising
✔ How AI and machine learning enhance ad quality and efficiency
✔ The difference between human-based and device-…
Key Topics Covered: • Defining loyalty marketing and its role in driving profitable behavior change • The power of data in creating personalized customer experiences • How top brands like Starbucks, …
Key takeaways from this conversation:
🔹 Why empathy is more than just a “nice-to-have” in marketing
📊 How understanding human emotions leads to better brand strategy
💡 The role of empathy in creativity,…
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Are we ready for a future where artificial intelligence reshapes our lives, careers, and education? Join host Andreas Frangeskides in this thought-provoking episode of the Below The Fold Podcast, as …
Are you aware that the quality of your media can make or break your advertising success? In this episode of the Below The Fold Podcast, host Ibrahim Jabri dives deep into the world of media quality i…
🔍 Key topics include:
• The impact of AI on business, culture, and creativity
• Ethical considerations in the rapidly advancing AI landscape
• The U.S.-China AI arms race and its global implications
• A…