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Below The Fold - Marketing & Advertising Show - Podcast

Below The Fold - Marketing & Advertising Show

#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape.

Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition.

Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter.

Give us a follow and turn on notifications to stay informed and stay ahead.

Entrepreneur Marketing Technology Education How To Business Ai
Update frequency
every 5 days
Average duration
35 minutes
Episodes
75
Years Active
2024 - 2025
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Beyond the Algorithm: Nurturing Minds in the Age of AI | Max Dinser at Dubai AI Festival

Beyond the Algorithm: Nurturing Minds in the Age of AI | Max Dinser at Dubai AI Festival

Key Topics Covered:

  • How AI can democratize personalized education
  • “Daisy”: An AI tutor designed to support—not replace—teachers
  • Using voice tech to reach learners without devices or literacy
  • What real-wo…
00:13:40  |   Mon 12 May 2025
Human First: Designing Student-Centered AI for the Future of Education | Dr. Dala Kakos with Will Snow at Dubai AI Festival

Human First: Designing Student-Centered AI for the Future of Education | Dr. Dala Kakos with Will Snow at Dubai AI Festival

Key Topics Covered:

  • How AI can help teachers do more with less—and have fun doing it
  • The role of prompt engineering in student learning
  • Redefining 21st-century skills: emotional resilience, creativity, …
00:23:17  |   Mon 12 May 2025
Trading Power: How AI is Reshaping Digital Economies | Dr. Nora Dihel at Dubai AI Festival

Trading Power: How AI is Reshaping Digital Economies | Dr. Nora Dihel at Dubai AI Festival

🎙️ Topics include:

  • How AI is reshaping global value chains for developing economies
  • The role of digital trade in boosting inclusivity
  • Policy gaps, regulatory sandboxes, and AI education

Why AI won’t disr…

00:15:30  |   Sat 10 May 2025
From Molecules to Models: How AI is Rewriting the Rules of Drug Discovery | Will Snow with Dr. Alex Aliper at Dubai AI Festival

From Molecules to Models: How AI is Rewriting the Rules of Drug Discovery | Will Snow with Dr. Alex Aliper at Dubai AI Festival

🎙️ Topics include:

  • The future of AI and robotics in clinical drug development
  • What’s holding back AI-designed therapies from reaching patients
  • How generative biology is unlocking new drug pipelines
  • The r…
00:14:37  |   Thu 08 May 2025
Code with Purpose: AI, Culture, and Building for Impact | Martell Gamble at the Dubai AI Festival

Code with Purpose: AI, Culture, and Building for Impact | Martell Gamble at the Dubai AI Festival

🔍 What We Cover:

  • Why soulful leadership is needed now more than ever in tech
  • The link between gospel, activism, and AI product design
  • Building Mollify, an inclusive AI nutrition app
  • Why DEI must be embed…
00:19:07  |   Wed 07 May 2025
Designing for Impact: When Data Strategy Meets Human-Centered Change | Ronnie Sheth with Naveen Bharadwaj at Dubai AI Festival

Designing for Impact: When Data Strategy Meets Human-Centered Change | Ronnie Sheth with Naveen Bharadwaj at Dubai AI Festival

🔍 What you’ll learn:

  • Designing AI with human values at the core
  • Scaling data strategy without compromising ethics
  • Enterprise governance and ESG done right
  • Lessons from building tech that creates real-wor…
00:26:47  |   Mon 05 May 2025
Building Smart Nations with AI  | Martin Yates with Naveen Bharadwaj at Dubai AI Festival

Building Smart Nations with AI | Martin Yates with Naveen Bharadwaj at Dubai AI Festival

🔍 Key Topics Covered:

  • How governments can harness AI for citizen-centric transformation
  • Data governance, sovereignty, and ethical AI deployment
  • Why smart nations need agile tech infrastructure
  • Public-pri…
00:24:35  |   Sun 04 May 2025
The Rise of the AI Educators: Redefining Knowledge with Digital Wisdom |  Eng. Hessa Lootah at Dubai AI Festival

The Rise of the AI Educators: Redefining Knowledge with Digital Wisdom | Eng. Hessa Lootah at Dubai AI Festival

 

🎙️ Topics:

  • How AI is reshaping education in healthcare and beyond
  • Building a culturally relevant AI model (Dr. Layla)
  • Preserving traditional medicine with data and technology
  • Empowering students with AI…
00:09:10  |   Fri 02 May 2025
How AI Is Transforming Healthcare | Parminder Bhatia at Dubai AI Festival

How AI Is Transforming Healthcare | Parminder Bhatia at Dubai AI Festival

🎙️ Topics:

  • How AI is speeding up diagnostics and improving patient care
  • Building trust between clinicians, patients, and AI solutions
  • The evolution of healthcare from hospital-centric to home-centric
  • Rea…
00:08:48  |   Sun 27 Apr 2025
The Human Side of Tech: Shadi Dawi’s Rise in Middle East Media

The Human Side of Tech: Shadi Dawi’s Rise in Middle East Media

In this episode:

  • The evolution of PR in the Middle East & North Africa
  • AI vs. human connection: can tech ever truly replace empathy?
  • Why meaningful relationships still drive brand and business success
  • In…
00:28:50  |   Tue 22 Apr 2025
Empathy Metrics: How Feeling Valued Fuels Performance with Mimi Nicklin

Empathy Metrics: How Feeling Valued Fuels Performance with Mimi Nicklin

Inside this episode:
• What listening-led leadership really means—and how it transforms morale and motivation
• The science behind why being seen and heard boosts team performance
• How psychological sa…

00:21:27  |   Tue 15 Apr 2025
Custom Bidding Explained: How to Take Control of Your Ad Spend with Hicham Ghazal

Custom Bidding Explained: How to Take Control of Your Ad Spend with Hicham Ghazal

Key Topics Covered:

• What custom bidding is—and why it matters now more than ever
• The limitations of smart and manual bidding
• How custom bidding improves efficiency and profitability
• The math behi…

00:19:46  |   Tue 08 Apr 2025
10 Reasons why PR matters with Lara Geadah

10 Reasons why PR matters with Lara Geadah

Key Topics Covered:

• What PR really is beyond media coverage (and why most people get it wrong)
• The importance of personal branding and self-promotion in today’s market
• Why you don’t need a backgro…

00:21:38  |   Mon 31 Mar 2025
Measuring What Matters: The Shift from Viewability to Attention in Ads

Measuring What Matters: The Shift from Viewability to Attention in Ads

Key Topics Covered: 

✔ The shift from viewability to attention measurement in advertising
✔ How AI and machine learning enhance ad quality and efficiency
✔ The difference between human-based and device-…

00:41:05  |   Tue 18 Mar 2025
Loyalty in Marketing Unlocked With Paula Thomas

Loyalty in Marketing Unlocked With Paula Thomas

Key Topics Covered: • Defining loyalty marketing and its role in driving profitable behavior change • The power of data in creating personalized customer experiences • How top brands like Starbucks, …

00:39:07  |   Mon 10 Mar 2025
Empathy As A Marketing Superpower with Mimi Nicklin

Empathy As A Marketing Superpower with Mimi Nicklin

Key takeaways from this conversation:


🔹 Why empathy is more than just a “nice-to-have” in marketing
📊 How understanding human emotions leads to better brand strategy
💡 The role of empathy in creativity,…

00:17:02  |   Tue 04 Mar 2025
AI Powered Contextual Advertising Unlocked with Sherry Mansour

AI Powered Contextual Advertising Unlocked with Sherry Mansour

Have you ever wondered how the rise of artificial intelligence is reshaping the world of digital advertising? Join us on this enlightening journey in the latest episode of the Below The Fold Podcast,…

00:45:34  |   Mon 24 Feb 2025
AI For Good: Reshaping Careers, Education, and the Future of Work

AI For Good: Reshaping Careers, Education, and the Future of Work

Are we ready for a future where artificial intelligence reshapes our lives, careers, and education? Join host Andreas Frangeskides in this thought-provoking episode of the Below The Fold Podcast, as …

00:22:11  |   Mon 17 Feb 2025
Navigate Media Quality To Unlock True Ad Performance with Hicham Ghazal

Navigate Media Quality To Unlock True Ad Performance with Hicham Ghazal

Are you aware that the quality of your media can make or break your advertising success? In this episode of the Below The Fold Podcast, host Ibrahim Jabri dives deep into the world of media quality i…

00:33:42  |   Mon 10 Feb 2025
AI - State of Nation with Technologists Andreas Frangeskides And Will Snow

AI - State of Nation with Technologists Andreas Frangeskides And Will Snow

🔍 Key topics include: 

• The impact of AI on business, culture, and creativity

• Ethical considerations in the rapidly advancing AI landscape

• The U.S.-China AI arms race and its global implications

• A…

00:35:44  |   Tue 04 Feb 2025
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