This podcast helps bridge the knowledge gaps between marketing and creative teams. Episodes explore how to communicate creatively, production hacks that save time, and unique solutions to ongoing creative problems.
Open Pixel Studios is a women-owned (WBENC) certified animation studio in Massachusetts that creates custom animated marketing content.
Hosts Will Colón and Kathryn Taccone are co-founders of Open Pixel Studios with years of industry experience in sales, marketing, animation, design, and education.
Submit a question to the pod! -> openpixelstudios.com/podquestion
Will describes three ways to better prepare for writing your script. Whether you’re writing it independently, working with a team, or bouncing ideas off ChatGPTs face. We got you covered with some pr…
Kathryn and Will break down the first production step in their workflow: The AV Script. They’ll share helpful tips when scriptwriting for animation projects, talk about how to structure the writing o…
Kathryn, our resident Character Animator, describes three ways to save time and money if you're price-sensitive but want to utilize animated characters for your project.
If you have a topic or questi…
Kathryn and Will discuss character animation, the production workflow for characters, and how specific changes to characters can impact production costs. They'll investigate essential changes that im…
Kathryn and Will go spelunking with Gabe Munitz-Alessio and Pedro Brehm inside Cave 76 Productions. They explore what brands can do to communicate with creative teams effectively, what makes a good c…
Kathryn and Will take a break from the show's standard format to talk openly about many different topics, including Artificial Intelligence, Project Management, Animation Approaches, and navigating t…
Tim Bradley, Nicole Bedard, and Joe Skoniecki, the great folks at Gusto (A Matter Company), sit and talk shop with Kathryn and Will. They discuss their process, advise on what pitfalls to avoid, and …
Will and Kathryn paddle along with Safety Education & Instruction Director Kelsey Bracewell at the American Canoe Association to discuss how their non-profit organization is reaching their members in…
Will and Kathryn ride with Myke Connolly, CEO/Founder at Stand Out Truck®, to discuss his thoughts on marketing strategies, how the medium of animation can be best utilized, the fears clients may exp…
Kathryn was honored to be invited as a guest speaker to the Vermont Animation Festival hosted by Northern Vermont University in partnership with Catamount Arts. She discusses several topics about The…
Will describes a quick hack to avoid certain questions when asking for an estimate. There is no such thing as a bad question, but try to avoid these at all costs when getting a price. See what we did…
Why does the cost of animation vary so much? In this episode, Will and Kathryn try to answer this question. Whether you've never worked with animation or you've created hundreds of projects, this pro…
In this hack, learn how to increase your ROI on animated content and maximize your assets by utilizing your video in new ways! Kathryn Taccone will walk you through many ways to re-think your next an…
Kathryn and Will sit down with the indie animator, writer, and teacher Alex Salsberg to discuss how he works with his clients to achieve a successful animation project and gives his best advice to an…
In this short Hack episode, Will gives away tips to think about script structure for animation. Generally, you may know what you want to say; you have to put it in the right format for the creative t…
In our longest episode yet, Will and Kathryn review all of your options for outsourcing animated content. They explore DIY Options, Gig Economy Platforms, Freelancers, Studios, and Agencies, give the…
Open Pixel co-founders Will and Kathryn talk shop with Traci Wolfe, the Senior Director of the Amherst Fund at Amherst College. They discuss how Amherst utilizes the medium of animation to communicat…
For this Hack, Will describes a way to think differently about the brand motion when you’re re-doing old videos on your website or need to update those brand guidelines. How does your brand move?
This…
For our first Hack, Kathryn describes a way to utilize Scratch Tracks and temp audio for your productions.
This podcast is also uploaded to YouTube.
If you have a topic or question you’d like us to co…
A/B Testing? Rendered? Animarketing? Okay, we made that last one up.
Often the language of animation can be confusing. Will and Kathryn break down which terms are essential to remove the barrier to en…