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Behind The Pixel: Closing The Animation Communication Gap - Podcast

Behind The Pixel: Closing The Animation Communication Gap

This podcast helps bridge the knowledge gaps between marketing and creative teams. Episodes explore how to communicate creatively, production hacks that save time, and unique solutions to ongoing creative problems.

Open Pixel Studios is a women-owned (WBENC) certified animation studio in Massachusetts that creates custom animated marketing content.

Hosts Will Colón and Kathryn Taccone are co-founders of Open Pixel Studios with years of industry experience in sales, marketing, animation, design, and education.

Submit a question to the pod! -> openpixelstudios.com/podquestion

Marketing Business Fun
Update frequency
every 6 days
Average duration
29 minutes
Episodes
66
Years Active
2023 - 2024
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021 - Hack - 3 Things To Do Before Your Next AV Script

021 - Hack - 3 Things To Do Before Your Next AV Script

Will describes three ways to better prepare for writing your script. Whether you’re writing it independently, working with a team, or bouncing ideas off ChatGPTs face. We got you covered with some pr…

00:10:01  |   Sat 15 Jul 2023
020 - Production - AV Scripts - A Writing Structure for Content

020 - Production - AV Scripts - A Writing Structure for Content

Kathryn and Will break down the first production step in their workflow: The AV Script. They’ll share helpful tips when scriptwriting for animation projects, talk about how to structure the writing o…

00:41:46  |   Sat 08 Jul 2023
019 - Hack - 3 Ways to Lower Character Animation Costs

019 - Hack - 3 Ways to Lower Character Animation Costs

Kathryn, our resident Character Animator, describes three ways to save time and money if you're price-sensitive but want to utilize animated characters for your project. 

If you have a topic or questi…

00:09:03  |   Sat 01 Jul 2023
018 - BYB - Understanding Character Animation Costs

018 - BYB - Understanding Character Animation Costs

Kathryn and Will discuss character animation, the production workflow for characters, and how specific changes to characters can impact production costs. They'll investigate essential changes that im…

00:44:42  |   Sat 24 Jun 2023
017 - 1-on-1 - Gabe and Pedro at Cave 76

017 - 1-on-1 - Gabe and Pedro at Cave 76

Kathryn and Will go spelunking with Gabe Munitz-Alessio and Pedro Brehm inside Cave 76 Productions. They explore what brands can do to communicate with creative teams effectively, what makes a good c…

00:43:35  |   Sat 17 Jun 2023
Bonus - Q&As with the Team

Bonus - Q&As with the Team

Kathryn and Will take a break from the show's standard format to talk openly about many different topics, including Artificial Intelligence, Project Management, Animation Approaches, and navigating t…

00:42:49  |   Sat 10 Jun 2023
016 - 1-on-1 - Tim, Nicole, and Joe at Gusto

016 - 1-on-1 - Tim, Nicole, and Joe at Gusto

Tim Bradley, Nicole Bedard, and Joe Skoniecki, the great folks at Gusto (A Matter Company), sit and talk shop with Kathryn and Will. They discuss their process, advise on what pitfalls to avoid, and …

00:40:56  |   Sat 03 Jun 2023
015 - 1-on-1 - Kelsey Bracewell at American Canoe Assoc.

015 - 1-on-1 - Kelsey Bracewell at American Canoe Assoc.

Will and Kathryn paddle along with Safety Education & Instruction Director Kelsey Bracewell at the American Canoe Association to discuss how their non-profit organization is reaching their members in…

00:27:16  |   Sat 27 May 2023
014 - 1-on-1 - Myke Connolly at Stand Out Truck®

014 - 1-on-1 - Myke Connolly at Stand Out Truck®

Will and Kathryn ride with Myke Connolly, CEO/Founder at Stand Out Truck®, to discuss his thoughts on marketing strategies, how the medium of animation can be best utilized, the fears clients may exp…

00:25:56  |   Sat 20 May 2023
Bonus - Conversations with Kathryn at VT Anim Fest

Bonus - Conversations with Kathryn at VT Anim Fest

Kathryn was honored to be invited as a guest speaker to the Vermont Animation Festival hosted by Northern Vermont University in partnership with Catamount Arts. She discusses several topics about The…

00:31:52  |   Sat 13 May 2023
013 - Hack - Avoid These Questions When Getting an Estimate

013 - Hack - Avoid These Questions When Getting an Estimate

Will describes a quick hack to avoid certain questions when asking for an estimate. There is no such thing as a bad question, but try to avoid these at all costs when getting a price. See what we did…

00:07:29  |   Sat 06 May 2023
012 - BYB - How To Analyze Animation Costs

012 - BYB - How To Analyze Animation Costs

Why does the cost of animation vary so much? In this episode, Will and Kathryn try to answer this question. Whether you've never worked with animation or you've created hundreds of projects, this pro…

00:32:16  |   Sat 29 Apr 2023
011 - Hack - Maximize ROI Through Repurposing Animated Content

011 - Hack - Maximize ROI Through Repurposing Animated Content

In this hack, learn how to increase your ROI on animated content and maximize your assets by utilizing your video in new ways! Kathryn Taccone will walk you through many ways to re-think your next an…

00:11:44  |   Sat 22 Apr 2023
010 - 1-on-1 - Alex Salsberg at PokeGravy Studios

010 - 1-on-1 - Alex Salsberg at PokeGravy Studios

Kathryn and Will sit down with the indie animator, writer, and teacher Alex Salsberg to discuss how he works with his clients to achieve a successful animation project and gives his best advice to an…

00:41:33  |   Sat 15 Apr 2023
009 - Hack - Organize Your Script for Animation

009 - Hack - Organize Your Script for Animation

In this short Hack episode, Will gives away tips to think about script structure for animation. Generally, you may know what you want to say; you have to put it in the right format for the creative t…

00:05:45  |   Sat 15 Apr 2023
008 - BYB - What are Your Options for Outsourcing Animation

008 - BYB - What are Your Options for Outsourcing Animation

In our longest episode yet, Will and Kathryn review all of your options for outsourcing animated content. They explore DIY Options, Gig Economy Platforms, Freelancers, Studios, and Agencies, give the…

00:55:25  |   Sat 08 Apr 2023
007 - 1-on-1 - Traci Wolfe at Amherst College

007 - 1-on-1 - Traci Wolfe at Amherst College

Open Pixel co-founders Will and Kathryn talk shop with Traci Wolfe, the Senior Director of the Amherst Fund at Amherst College. They discuss how Amherst utilizes the medium of animation to communicat…

00:46:01  |   Sat 01 Apr 2023
006 - Hack - Create Guidelines for Your Brand Motion

006 - Hack - Create Guidelines for Your Brand Motion

For this Hack, Will describes a way to think differently about the brand motion when you’re re-doing old videos on your website or need to update those brand guidelines. How does your brand move?

This…

00:04:39  |   Sat 25 Mar 2023
005 - Hack - Tips for Working with Scratch Audio

005 - Hack - Tips for Working with Scratch Audio

For our first Hack, Kathryn describes a way to utilize Scratch Tracks and temp audio for your productions. 

This podcast is also uploaded to YouTube.

If you have a topic or question you’d like us to co…

00:08:28  |   Sat 25 Mar 2023
004 - BYB - The Most Common Animation Terminology

004 - BYB - The Most Common Animation Terminology

A/B Testing? Rendered? Animarketing? Okay, we made that last one up.

Often the language of animation can be confusing. Will and Kathryn break down which terms are essential to remove the barrier to en…

00:50:31  |   Sat 18 Mar 2023
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