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Behind the Curtain: Data, Marketing, and Entertainment - Podcast

Behind the Curtain: Data, Marketing, and Entertainment

“Behind the Curtain: Data, Marketing, and Entertainment” explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you’re a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood’s biggest hits. Tune in for exclusive interviews and the latest digital trends!

Business Marketing
Update frequency
every 9 days
Average duration
19 minutes
Episodes
28
Years Active
2024 - 2025
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From Box Office Shocks to Streaming Surprise + TRON, CoD & Sabrina Carpenter’s Global Takeover

From Box Office Shocks to Streaming Surprise + TRON, CoD & Sabrina Carpenter’s Global Takeover

This week in entertainment, media, and licensing is packed with game-changing headlines and cultural shifts:


The Conjuring: Last Rites smashes projections as horror reigns at the box office 🎥


Disney’s …

00:53:44  |   Sat 06 Sep 2025
Weapons Stays #1, Stephen King’s The Long Walk Impresses, New Challengers Enter the Fall Box Office, and Streaming Giants Keep Surging

Weapons Stays #1, Stephen King’s The Long Walk Impresses, New Challengers Enter the Fall Box Office, and Streaming Giants Keep Surging

This week, we’re breaking down the box office shakeup as Weapons holds the #1 spot for a fourth straight weekend, outpacing Austin Butler’s Caught Stealing, Benedict Cumberbatch & Olivia Colman’s The…

00:46:11  |   Sun 31 Aug 2025
From Taylor Swift to Wednesday: Box Office Records, Streamer Wars & Cultural Collabs

From Taylor Swift to Wednesday: Box Office Records, Streamer Wars & Cultural Collabs

This week’s episode dives deep into how studios, streamers, and artists aren’t just chasing views — they’re engineering culture.


Here’s what’s reshaping the entertainment, media, and licensing landsca…

00:16:50  |   Sun 17 Aug 2025
From Prada to Popcorn: The Fashion-Fueled Buzz Driving 2025’s Biggest Hits

From Prada to Popcorn: The Fashion-Fueled Buzz Driving 2025’s Biggest Hits

This week, we unpack the stories shaping the entertainment and media landscape—from Fantastic Four: First Steps holding strong at the box office to the breakout streaming success of Happy Gilmore 2 a…

00:38:20  |   Sat 02 Aug 2025
Superheroes, Streaming, and the Sound of K-Pop

Superheroes, Streaming, and the Sound of K-Pop

This week on the pod, we’re breaking down the billion-dollar headlines and cultural shocks shaking the entertainment world. Lilo & Stitch hits $1B, Superman keeps flying high, and Marvel’s Fantastic …

00:13:56  |   Sun 20 Jul 2025
From Superman to Squid Game: How Data-Driven Strategy Is Powering Pop Culture’s Biggest Wins

From Superman to Squid Game: How Data-Driven Strategy Is Powering Pop Culture’s Biggest Wins

This week on The Deep Dive, we unravel how marketing and data are reshaping the entertainment landscape—from Superman’s box office dominance to Squid Game’s snack aisle invasion.


We explore why theat…

00:15:46  |   Sun 13 Jul 2025
All Aboard the IP Engine: How Disney Cruise Line Became a Fandom Powerhouse

All Aboard the IP Engine: How Disney Cruise Line Became a Fandom Powerhouse

Disney Cruise Line has quietly charted a course from niche vacation brand to one of Disney’s most profitable and strategically vital businesses. In this episode, we explore how Disney transformed its…

00:11:28  |   Fri 04 Jul 2025
Blockbusters, Buzz & Brand Moves: The State of Pop Culture This Week

Blockbusters, Buzz & Brand Moves: The State of Pop Culture This Week

This week, we unpack the cultural power plays shaping entertainment—from F1 racing to superhero reboots, and K-pop demon hunters to viral YouTube creators. We break down Apple’s biggest box office op…

00:34:28  |   Sun 29 Jun 2025
Dragons, Superhero & Music Wins: This Week's Box Office, Streaming Breakouts & What’s Gaining Buzz

Dragons, Superhero & Music Wins: This Week's Box Office, Streaming Breakouts & What’s Gaining Buzz

In this 40-minute episode, we unpack the biggest entertainment headlines and hidden trends. From theatrical hits to streaming sleepers, we break down what’s driving audience engagement—and what it me…

00:40:31  |   Sun 22 Jun 2025
Inside the Entertainment Industry: Box Office Hits, Streaming Breakouts, and Brand-Driven Buzz

Inside the Entertainment Industry: Box Office Hits, Streaming Breakouts, and Brand-Driven Buzz

This episode dives deep into the state of the entertainment industry—from Disney’s Lilo & Stitch dominating the box office to Netflix’s global streaming hits and the rise of IP-fueled brand collabora…

00:18:13  |   Sun 01 Jun 2025
From Box Office to Brand Collabs: What Memorial Day 2025 Tells Us About Media, Marketing & Momentum

From Box Office to Brand Collabs: What Memorial Day 2025 Tells Us About Media, Marketing & Momentum

Memorial Day 2025 wasn’t just a win for the box office—it was a case study in strategic media planning and brand synergy. In this episode, we unpack:

  • ​How Lilo & Stitch and Mission: Impossible – The F…
00:15:29  |   Sun 25 May 2025
Box Office Shifts, Global Streaming Hits & Brand Collabs That Moved Culture This Week

Box Office Shifts, Global Streaming Hits & Brand Collabs That Moved Culture This Week

From Thunderbolts holding strong at the box office to Netflix’s global breakout hits and Minecraft closing in on the billion-dollar milestone, this episode dives into the momentum shaping the enterta…

00:21:45  |   Sun 11 May 2025
Magic, Margins & the Middle East: Disney’s Q2 Earnings Breakdown

Magic, Margins & the Middle East: Disney’s Q2 Earnings Breakdown

In this episode, we dive deep into Disney’s Q2 2025 earnings—unpacking the numbers, the narratives, and the next big bets.


From a surprise theme park announcement in Abu Dhabi to a rare profit in stre…

00:04:48  |   Wed 07 May 2025
Thunderbolts, Stitch, and Streaming Shifts: What’s Powering Entertainment This Week

Thunderbolts, Stitch, and Streaming Shifts: What’s Powering Entertainment This Week

In this episode, we break down the data and buzz behind Marvel Studios’ Thunderbolts—from red carpet ROI to its box office performance and consumer product lift. We also look ahead to a blockbuster M…

00:14:17  |   Sun 04 May 2025
From Sinners to Thunderbolts*: Tracking the Pulse of Entertainment

From Sinners to Thunderbolts*: Tracking the Pulse of Entertainment

This week, we dive deep into the major momentum shifts reshaping entertainment. Sinners continues its reign at the box office, while Thunderbolts is poised to redefine the Marvel formula with a gritt…

00:21:00  |   Sat 26 Apr 2025
This Week in Hollywood: Sinners, Lillo & Stitch, Last of Us and more

This Week in Hollywood: Sinners, Lillo & Stitch, Last of Us and more

This week, we’re breaking down the biggest moves across the entertainment landscape — from A Minecraft Movie‘s box office domination to The Last of Us Season 2 lighting up global streams.


We dive int…

00:08:29  |   Sun 20 Apr 2025
This Week in Hollywood: More Minecraft, Sinners, Disney+, Max, Brand Collabs, Jurassic World: Rebirth & More

This Week in Hollywood: More Minecraft, Sinners, Disney+, Max, Brand Collabs, Jurassic World: Rebirth & More

In this episode, we break down the biggest moves shaking up the entertainment industry right now. Minecraft: The Movie continues its global box office domination, The King of Kings surprises with a f…

00:15:41  |   Sat 12 Apr 2025
This Week in Hollywood: From Minecraft to Masters of the Universe, Netflix, Disney & More

This Week in Hollywood: From Minecraft to Masters of the Universe, Netflix, Disney & More

In this episode, we break down the biggest moves in entertainment—from theatrical swings to streaming wins and headline-making brand collabs. Here’s what’s driving the conversation this week:


🎬 The Mi…

00:21:44  |   Sat 05 Apr 2025
Week 3/30: Box Office Hits, Streaming Wins & IP Collabs You Need to Know

Week 3/30: Box Office Hits, Streaming Wins & IP Collabs You Need to Know

In this episode, we dive into the latest trends across film, streaming, and pop culture. From the box office to your favorite streaming platforms, here’s what’s making waves:

🎬 A Working Man surprises…

00:19:37  |   Sun 30 Mar 2025
Disney Snow White Box Office and what to expect for the Disney+ drop

Disney Snow White Box Office and what to expect for the Disney+ drop

Anchored by standout performances from Rachel Zegler and Gal Gadot, Snow White captivates with its lush visuals and the unmistakable polish that defines Disney’s live-action storytelling.


The Walt Dis…

00:00:54  |   Sun 23 Mar 2025
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