Behind Her Brand w/ Kimberly DeShields-Spencer

 Let’s be honest—chasing likes, fighting the algorithm, and constantly posting can feel exhausting. But what if engagement had less to do with hacks and more to do with heart? In this episode, we’ll …

One of the best gifts you can give yourself is the gift of pause. Pausing can have a positive impact on your business.  Listen how pausing can really shift the direction of your business. 


About Behin…

Your brand is your business’s most valuable asset. We’ve seen firsthand how the power of a brand can influence action.

Smart companies rebrand because they know that good design mixed with an establis…

You know that saying that sometimes we can be our worst enemy.  That is so true and it is one of the hardest things to see. So, let's talk about ways to ensure you don't hinder your growth. In this e…

Link marketing and building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, link marketing remain an imp…

In this episode we are going to dive back into the core basics of what really makes your marketing work for you. Grasping these basics can shift the results you gain from your marketing. 


About Behind…

This episode is a different. We are going to dive into talk about the "seeds" that affected how you are growing and developing yourself.  You will be able to identify your blind spots, areas of growt…

In a world that is so noisy and every brand is competing for attention - you must know how to generate real interest with your brand.

If you are blending in and not standing out, your brand can get lo…

Can your company be trusted?
Can your clients trust what you share you will deliver?

It’s not an understatement to say that the level of trust generated by your company can make or break your customer …

Customer engagement is one of the most pressing issues  today. Why? Because it underscores the entire reason why business owners market: to build relationships with customers that will ensure you are…

One thing I believe in is strategy before tactics. In this episode, we’re going to focus on the key areas that may be holding your business back. We are going to dive into these key areas and how you…

One of the keys to business success is your ability to problem solve. People are always going to have problems, so as a professional or business owner, your job is to solve these problems for the aud…

The one constant frustration I hear is about the need to create so much content.  It can be a struggle at times if you are just not feeling creative. What we are going to talk about are easy ways for…

It’s a request that many people of any industry have gotten at some point: “Can I buy you coffee and pick your brain?” While well-intentioned, execution is everything, and sometimes these  requests f…

So, I came up with this term "slap stick marketing" based on the type of marketing I have seen people do - that is not generating the desired results.  You want your marketing to create a response fr…

There is so much information out there when it comes to marketing.  There is countless of information on engagement, social media,  strategy, etc. However what we are going to talk about is different…

There is so much talk about the importance of having various funnels in your business. It can be confusing on which one do you choose for your business. We are going to talk about a funnel that is cr…

In a world where too many people claim to be experts, it becomes even more important to be one, and ensure the right  audience is aware of it. When you’ve cultivated genuine expertise, shared your kn…

One of the best ways to know if your marketing is working for you o is to ask your clients. As easy as that sounds, I find that most people don't ask the questions that can ensure their marketing eff…

There is so much discussion about defining or creating your ideal client profile. However,  I want to share another perspective of the "ideal client" framework. Being able to be clear about who your …