All Things Marketing is a podcast for Small Businesses and Small Business Owners in the B2B sector. Each episode talks about a range of marketing topics relevant to helping Small Businesses survive and succeed in today's competitive B2B business environment. Topics covered include Integrated Marketing, Content Marketing, Public Relations, Email Marketing, Social Media marketing/re-marketing and more.
A podcast on Digital Public Relations.
A podcast on the importance of keyword optimization and how to use Google's Keyword Planner to identify high value keywords.
Marketers talk a lot about positioning. But what does "positioning" as it relates to a product or service really mean? In this podcast, I cover what positioning is, and what it isn't. Spoiler alert: …
A close-up look at the core value proposition. What is it, what defines it, and how can I incorporate the core value proposition components into my strategic marketing planning.