AdExchanger

It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to be…

Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost considerati…

If you’re an ad tech or martech vendor thinking about pitching a marketer, then Kamal Bhandal, global VP of brand and consumer experience at Invisalign, has some important advice for you.

“There is no scale in multicultural media.” Lashawnda Goffin, CEO of Colossus SSP, has heard that statement many times – and it simply isn’t true. Yet the misperception persists, in part because of p…

Do people hate ads? No, according to Vegard Johnsen, who joined eyeo as chief product officer last summer after nearly a decade at Google. What people don’t like, he says, is having no real choice ov…

Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.

Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies. Sounds about right. But at the same time, marketers are getting m…

Rather than a competitor to data clean rooms, Amazon Web Services – which has a data clean room offering of its own – considers itself to be a facilitator of ad tech companies, says Adam Solomon, glo…

Meet Doceree, a programmatic health care marketing platform with a twist. Rather than allowing brands to target patients on the open web, Doceree has a specialized DSP for targeting doctors with secu…

Reaching a scaled audience is important for publishers, but scale at all costs is just a race to the bottom in disguise. When publishers have a deep and direct relationship with their readers, advert…

Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manife…

Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket, but they’re different animals. And despite certain benefits, advertisers aren’t in love with all that these two h…

The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measu…

As TikTok’s global head of marketing science, it’s Jorge Ruiz’s job to prove that ads on the platform can drive results. But marketing measurement is as much an art as it is a science. Also in this e…

Just because a channel isn’t where a final transaction happens doesn’t mean it’s not a performance channel. Connected TV is the perfect example, says Brian Mandelbaum, CEO of commerce data platform A…

It’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of…

Google Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and fi…

Local advertisers are spending more on social media platforms today than three years ago, despite being unconvinced social media is the best place to reach their customers. What gives? Corey Elliott,…

State Farm has spent tens of billions of dollars on TV advertising and brand marketing. But programmatic media buying also has a big role to play in helping nurture leads, says Alyson Griffin, State …

The strategy behind agency holding company reorgs makes sense: consolidation of related assets under one roof. But simply merging creative agencies doesn’t solve the bigger client need, which is brin…