Jesse Lakes - Geniuslink

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Episode Stack: https://stackl.ist/3Xg2EoG

I sat down with Jesse Lakes, Co-Founder and CEO of Geniuslink. Jesse shares how he identified a big gap in the affiliate marketing sector and ended up building the preeminent affiliate link solution.

This episode was a fun one. We did have some technical difficulties, a bunch of laughs, and one of the best stories of the 10+ year journey of a startup.

• Discussion of early influences and entrepreneurial roots
• Exploration of how GeniusLink was born from a recognizable market gap
• Insights into the challenges faced during the startup phase
• The significance of team dynamics and established core values
• Reflections on overcoming setbacks and learning from adversity 
• Future aspirations for expanding GeniusLink's offerings and impact