EP053: The Truth About Selling Homes for Maximum Value – with James Hughes

If you’re an estate agent looking to level up your game, this episode is an absolute must. I sat down with James Hughes, a seasoned pro who’s been through it all – from Foxtons to CBRE and now smashing it with eXp. We cut through the fluff and get straight into what actually drives results in this industry.

Here’s what we cover:

🔹 The #1 factor that maximises a seller’s price – and no, it’s not just about pricing or presentation. James explains why the agent is the real difference-maker.

🔹 Why most agents get pricing completely wrong – and how to use competition, data, and market dynamics to drive offers up (instead of overpricing and slashing later).

🔹 How to build trust and authority fast – from leveraging social proof to using social media the right way to win listings without cold calling.

🔹 The high-street model is dying – James shares why traditional agencies are losing their best talent to the self-employed model, and why those who don’t adapt will struggle.

🔹 Scaling your agency beyond just selling houses – how James built a business, not just a job, through revenue share, equity, and smart systems.

This is a straight-talking, no-BS conversation about what it actually takes to dominate in estate agency today. Whether you’re a new agent trying to break through or a seasoned pro looking to refine your strategy, you’re going to get a ton of value from this one.

🔥 Tune in now and let’s talk real estate.