YoVG # 440 Is Crossover Marketing Worth The Cost?
- Author
- YoVideogames!
- Published
- Thu 16 May 2024
- Episode Link
- https://phunkmachinemedia.libsyn.com/yovg-440-is-crossover-marketing-worth-the-cost
Is the cost/benefit of cross over marketing worth it? Are these hit shows, movies, book series etc leading to more game sales? Are they expanding the brand value?
I would argue that that isn't their purpose, or at least not the main purpose. Let's talk about why!
