Your Path to Book Publishing
Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.
You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?
Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Publishing, Branding, Launch & Marketing, and Beyond the Book.
Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:
- What’s the best publishing path for me—self, hybrid, or traditional?
- How do I launch and market my book effectively?
- How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?
This show isn’t just about publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.
Turn Your Book Into a Business Asset—Not Just a Passion Project
Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.
- Update frequency
- every 5 days
- Average duration
- 8 minutes
- Episodes
- 113
- Years Active
- 2023 - 2025
Book Advances Explained: What Every Nonfiction Author Needs to Know
Here’s a riddle: why can a $150,000 “good” book deal leave you with less money this year than a $50,000 “very nice” deal?
In this episode of Your Path to Book Publishing, we’re unpacking the reality o…
What I’ve Learned (So Far) Writing My First Nonfiction Book
What actually happens when someone who helps authors every day finally sits down to write their own book?
In this behind-the-scenes episode of Your Path to Book Publishing, I’m sharing a personal upda…
Stop Marketing Your Book. Start Building It With Your Fans.
What if your most effective book marketing strategy starts long before you type “The End”?
In this episode of Your Path to Publish, we’re flipping the script on how to promote a nonfiction book. Inste…
You Don’t Want a Bestselling Book. You Want What It Brings You
Many nonfiction authors dream of becoming a “bestselling author,” but the truth is—what most really want isn’t the title. It’s what they believe that title will unlock: more clients, paid speaking op…
How to Identify and Reach the Right Audience for Your Nonfiction Book
Most nonfiction authors focus on writing and publishing—but overlook one crucial step that can make or break their book marketing efforts: deeply understanding their audience.
In this episode of Your …
How to Write a Book When You Have No Time
You’ve got the idea. You’ve got the passion. But you can’t seem to find the time.
In this episode of Your Path to Book Publishing, I’ll walk you through a simple but powerful exercise that has helped …
Writing a Book Is a Team Sport: How to Build the Right Author Support Team
You may be the only name on the cover—but behind every successful nonfiction book is a team of experts who helped bring it to life.
In this episode of Your Path to Book Publishing, we’re talking abou…
What an Amazon Bestselling Book Really Means
You’ve seen the titles: Amazon Bestseller, Wall Street Journal Bestseller, New York Times Bestseller. But what does it actually take to become a bestselling author—and is it worth it?
In this episode …
Why Your Book Might Fail (and How to Prevent It): The Power of a Premortem
How to Prevent Your Book Launch from Flopping: The Power of a Pre-Mortem
You’ve put everything into writing, editing, and launching your nonfiction book—but what if it doesn’t go the way you hoped?
In …
Celebrating 100 Episodes: My Thoughts on Book Publishing, Branding, and Building a Career as an Author
It’s our 100th episode, and I’m incredibly grateful to everyone who’s been part of the journey—whether you’ve tuned in from the beginning or just found Your Path to Book Publishing.
In this milestone …
How to Get Your Book on Local Bookstore Shelves (And Why It Still Matters)
In today's online-heavy world, it’s tempting to think that selling your book on Amazon is the only option that matters. But there’s a powerful—and often overlooked—way to grow your credibility, build…
How to Use Your Book to Build a Lead Generation Funnel
You’ve launched your book—congrats! But after the buzz fades, you might find yourself wondering: Now what? If you’re a coach, consultant, or speaker, your book shouldn’t just sit on the shelf. It sho…
How Nonfiction Authors Make a Living (Hint: It’s Not Just Book Sales)
Think publishing your book is the finish line? Not quite. If you want to turn your writing into a sustainable career, you need more than royalties. In this episode of Your Path to Publish, we’re divi…
Self-Published? Here’s Exactly How to Market Your Book for More Sales
Top Strategies on How to Market a Self-Published Book
You hit publish on your book—now what? Whether you're on a tight budget or just overwhelmed by options, marketing your book doesn't have to be com…
The Most Overlooked Part of Book Publicity (And Why It Matters More Than You Think)
You can have the best-written book in the world—but if the right people never hear about it, it’s not going to get the attention it deserves.
In this episode of Your Path to Publish, we’re digging int…
Where to Find Book Publishers (and How to Avoid the Wrong Ones)
You’ve probably Googled “publishers for my book” and found dozens of lists—but how do you actually know which ones are legit, the right fit, or just a waste of time?
In this episode of Your Path to Pu…
The Realities of Author Rejection: What Happens After You Submit Your Book
You’ve poured your heart into your manuscript, polished your proposal, and finally hit submit. Now what?
In this episode of Your Path to Publish, we’re tackling one of the hardest parts of the publish…
Do You Really Need a Platform to Get a Book Agent? Here’s the Reality for Nonfiction Authors
If you're wondering whether a platform is really necessary to land a literary agent or traditional book deal, especially as a nonfiction author—this episode is for you.
You’ve probably heard conflicti…
What Actually Moves the Needle? Top Strategies to Boost Amazon Book Sales
If you want to sell more books on Amazon, you're not alone—but you might be focusing on the wrong things.
In this actionable episode of Your Path to Publish, we cut through the noise and share the fiv…
How to Stay Motivated and Actually Finish Writing Your Book
Writing a book can feel like running a marathon with no finish line in sight. Starting is easy, but staying motivated? That’s the real challenge.
In this episode of Your Path to Publish, we’re tacklin…