Personal Branding: The Future of Marketing
- Author
- Lisa McGuire
- Published
- Tue 15 Feb 2022
- Episode Link
- https://lisamcguire.com
Lisa unpacks what personal branding is and why the future of marketing is already heading in this direction. Don’t think you need a personal brand? You already have one and you don’t want to leave it to chance.
In this episode, you’ll discover
- Many of the common misconceptions of personal branding
- Why now is the time to work on your personal brand
- The 4 benefits of personal branding
- What personal branding can give you that traditional marketing can’t
- Why your personal brand becomes a magnet to attract the right clients
- How personal branding influences purchasing decisions
- Why a personal brand can make you more profitable
- Which industries are most critical to have a personal brand
- The process to follow when you start working on your personal brand
Access to the full report of the national research study released by BRAND BUILDERS GROUP:
Interested in building a personal brand for your or your team members? Lisa offers an 8-week group or 1:1 program of her signature framework “The Difference Is You”
Lisa's free resource: “The Essential Guide to Start Telling Your Story” to help you begin to discover who you are.
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